PLANET CALYPSO SEES 2ND AMAZING SALE OF THE YEAR

Göteborg, Sweden - February 10, 2010 - First Planet Company, developer and publisher of the largest real money Massively Multiplayer Online Game, announced today the sale of a legendary Virtual Egg for an a stunning $69,696.00 USD. This comes on the heels of the Crystal Palace Station's recent sale for a record-breaking $330,000.00 USD.

Jon "NEVERDIE" Jacobs held a public auction Sunday, inside Planet Calypso, and sold the Virtual Egg to David Storey aka Deathifier. Deathifier owns "Treasure Island" in the game, a tax generating Virtual World Destination. NEVERDIE purchased the Virtual Egg for $10,000 USD in 2006 from a gamer who completed a unique quest. The Final Chapter in the Egg's History has yet to be written as thousands of players speculate what will actually hatch from the it and if it will be worth the extraordinary price tag.

Deathifier purchased "Treasure Island" with hunting and mineral Rights in 2004 for $27,500 USD and reportedly earned his investment back within the year.NEVERDIE mortgaged his home in Miami in 2005 to purchase an Asteroid for $100,000 USD. NEVERDIE turned the Asteroid into a NightClub dubbed Club NEVERDIE, which is now valued at over $1 million USD. NEVERDIE and Deathifier have both been featured in the Guinness Book of World Records for their astounding Virtual Transactions.

"The sale of the Atrox Queen Egg is another example of the incredibly unique world and economy we offer in our game. While you don't need thousands of dollars, or even tens of dollars to play Planet Calypso, it's sales like these that truly separate our virtual world from any other on the planet," said Marco Behrmann, CEO of First Planet Company. "We are introducing a new quest system soon and the epicprice tag of this Egg, which was a quest treasure itself, will energize a new generation of virtual pioneers looking to make their mark."

First Planet Company is the developer and publisher of Planet Calypso, the largest real economy Massively Multiplayer Online Game in the world. Players have the ability to participate in a unique virtual world where they only pay for the game when they play. Its innovative real money economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real funds for their adventures on Calypso or in the real world. It is also the first MMORPG to use CryTek's stunning CryENGINE 2 for amazing graphics and physics. Planet Calypso is the oldest planet in the Entropia Universe and is free to download.

Planet Calypso is a free download available at the game's website, www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First Planet Company AB develops and markets Planet Calypso, a Massively Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform, and is part of the Entropia Universe. Set in a distant future,the planet Calypso is home to an expanding human colony struggling with the natural and economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso please contact us at the numbers above or go to our website at http://www.planetcalypso.com

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Press Contacts: Frank Campbell David Tractenberg

fc@mindark.com david@tractionpr.com

+46 31 607 362 (310) 453-2050


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