Playa Games breaks records

The company also managed to significantly increase its revenue during the last year. With an annual revenue of EUR 7 million in 2010, the games manufacturer recorded a tenfold increase compared to the year before. Although the company does not publish its profit figures, is it a matter of fact that Playa Games is operating profitable.

The company expects to continue with high growth margins in its core business of browser gaming, while it is also preparing for additional growth in other areas such as the social and mobile gaming sectors. One strategic target is to expand Playa’s established hit games by adding social and mobile components to games such as“Shakes&Fidget” and“SoccerStar”.

According to Software-Initiative Deutschland, the main reason for the extraordinary growth is the "outstanding quality" of the games Playa produces.“Shakes&Fidget” won three awards for its quality and has been nominated for another two. The history of Playa Games goes back to the PC retail games sector; the professional staff has long-term experience in developing games for different platforms. "This knowhow gives the company a significant quality advantage over other browser games developers”, stated SID President Valentina Kerst during the award ceremony.

Playa Games ( has been awarded for being the fastest growing developer of successful browser games in 2010 by Software-Initiative Deutschland (SID). The role-playing game“Shakes&Fidget” and the soccer game“SoccerStar” are regarded as milestones in the browser gaming sector. According to the awarding body SID, Playa Games, managed by CEO Hannes Beuck, is characterized by the outstanding quality of its browser games thanks to the staff’s experience in the PC retail games sector:“This knowhow gives the company a significant quality advantage over other browser games developers” - (quote from the speech given by Software-Initiative Deutschland while awarding the Wachstumspreis 2010).

Further information: Playa Games GmbH, Hamburg, Germany. Internet:

PR Agency:, Tel.: +49 611 97315-0, E-mail: Internet: 

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at