Playandroid releases the world's first „social game store“ for Android smartphones

For immediate release

Karlsruhe/ Germany (October 17, 2011) – Today Playandroid announced the global launch of its game store application for Android smartphones. With the Playandroid app players can download premium games which are selected by an inhouse editorial team. In addition, users can check out gaming apps that are played by their friends.

"Once successfully invited, the Playandroid application will show what games my friends have installed on their devices," said David An, founder of "That's why we call it 'social' game store."

The Playandroid game store application is available for free to everyone who types in their mobile browser.

The three main advantages of the Playandroid game store are as follows:

1.      Editorial game selection of the best premium games for Android

2.      Paid games can be downloaded without registering via mobile phone bill

3.      Automatic sharing of installed games with friends

Playandroid is also an additional distribution channel outside of existing app stores for developers. It allows a global distribution of android games with billing in over 19 countries. Game developers and publishers can register at and upload their game files for admission.

Payment is done by Playandroid's billing partner Mopay, the mobile messaging and payment unit of Munich based company MindMatics AG. Mopay allows for a risk free and convenient payment process via mobile phone bill in over 19 countries.

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About Rumble Media is operated by Rumble Media GmbH, an online and mobile gaming company based in Karlsruhe/Germany. Playandroid is an international games portal and social game store application for Android games. Rumble Media also runs online game portals and, primarily targeting younger audiences in the German-speaking markets. Its investors include the European Founders Fund and Holtzbrinck Ventures.  

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