PLAYBOY GAMES: POOL PARTY SPLASHES ONTO MOBILE NATIONWIDE

SAN DIEGO, CA– October 8, 2008– THQ Wireless Inc., a division of THQ Inc., today announced Playboy Games: Pool Party, the mobile game inspired by the aspirational Playboy“good life,” has launched on major mobile carriers in the U.S. Developed by THQ Wireless’ internal studio Universomo, the game is also available worldwide in more than 70 countries including the UK, France, Germany, Spain, Italy, and Australia. Playboy Games: Pool Party is now available for the suggested retail price of $6.99.

The launch of Playboy Games: Pool Party marks the first installment of a multi-year agreement for the development and publishing rights of Playboy lifestyle-themed, non-nude mobile games featuring sexy Playboy beauties. Playboy Games: Pool Party’s objectives include getting the party into full swing through challenges set by Playboy models. Gameplay comprises a set of fun mini-games depicting animated, bikini-clad Playboy beauties at the world-renowned Playboy Mansion engaged in pool-party sports including: pool jumping, poolside water-balloon fights, Frisbee throwing, and bucking-bronco rides. Playboy Games: Pool Party is a light–hearted game inspired by fun activities at the world-renowned Playboy Mansion and immortalized in the Playboy Home Entertainment DVD release, Playmate Playoffs.

Players can use the Playboy-model editing feature to customize their model’s look, including hairstyle, bikini, shoes, stockings, jewelry, and accessories. As the players progress through the various mini-games, additional accessories become available.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 100 countries on a wide range of consumer products, entertainment locations and retail stores.

About THQ Wireless

THQ Wireless Inc., a subsidiary of THQ Inc., is a global leader in mobile entertainment, offering a wide range of wireless products, including games and personalization products based on top brands such as the WWE, Star Wars and popular Disney•Pixar and Nickelodeon properties. Headquartered in San Diego, California, THQ Wireless has offices worldwide, in addition to distribution agreements through wireless carriers across the globe. Further information can be found at www.thqwireless.com.

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