SINGAPORE– June 15, 2011– PlayFast, the technology company leading the transition to digital distribution for games, today announced three new additions to its management team that will position the company for greater success as it grows. Marc Jackson, managing director of Seahorn Capital has taken on the role of strategic advisor directing the company’s overall business activities as well as positioning the company for future opportunities in and around the games space. Seahorn Capital has also been engaged to facilitate strategic alliances, M&A and fundraising for PlayFast. Charles Speyer, co-founder of Glass Egg Digital Media has joined PlayFast to handle business development throughout Asia; Grady Hannah formerly of Replay Solutions and Ageia will handle business development in North America and Europe.
“Bringing on Marc, Charles and Grady has given us the ability to ensure we have the right strategic direction for the company as well as highly skilled business development resources around the world,” said Gene Berger, Head of International Operations for PlayFast.“Already we’re seeing the dividends of having a highly talented and connected team as we meet with developers, publishers and operators of MMO games, PC games and online titles who are looking for a solution to accelerate the rate of user acquisition and download completion.”
“PlayFast has incredible technology that actually works which enables it to stand out from the crowd of other technology companies looking to tackle the challenge of getting interested players into online games as quickly and easily as possible,” said Marc Jackson.“After seeing what the PlayFast technology offers and hearing the market reaction to what they’ve already achieved, I decided to join forces with the company in order to help guide their future and ensure we maximize on the market opportunity.”
PlayFast has technology that addresses the increasing size of game downloads, which is one of the greatest challenges for the online games market today. By reducing the size of the download necessary to being playing an online game to just 3 to 5 percent of the full game, download abandonment is significantly reduced and players quickly get into the game.
The company has seen that in games over 1GB in size, the abandonment rate begins to reach 50 percent, a rate that steadily grows as the size of the download increases. By minimizing the time to play, PlayFast enables more people to start playing and interacting with the content from the game rather than waiting for files that they might not need until they reach the highest levels of the game. The efficiency maximizes the value of an online game to the publisher and ensures the highest number of players get into the game.
About PlayFast Technologies
Founded in 2008, PlayFast is leading the transition to digital distribution by addressing the current and emerging needs of consumers and content owners. The company’s proprietary technology enables consumers to get into games 7-20 times faster than traditional downloads. With an approach that enables new digital publishers to enter direct-to-consumer digital distribution, and existing publishers to fully realize the potential of the market, PlayFast is an essential partner for companies looking to maximize their digital revenues. For more information, please visit: http://www.playfast-tech.com
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For press information, please contact:
International Digital Entertainment Agency for PlayFast