SINGAPORE– May 26, 2011– PlayFast, the technology company leading the transition to digital distribution for games, today announced its partnership with IAH Games. The companies are bringing Granado Espada to players faster than ever before using PlayFast’s PlayNow technology ( http://playnowtech.com) which makes games playable after just 3-5 percent of the original download has been installed on the user’s hard drive. After the successful deployment, IAH Games will use the technology to power the adoption of Valve Software’s Counter-Strike Online and EA SPORTS™ FIFA Online 2 across the territories it serves.
PlayFast has implemented its proprietary technology and dedicated its internal resources to ensuring the most essential game assets for Granado Espada are downloaded and playable within minutes for new players. This gives the end user the best gameplay experience by reducing the time from click to play and enables IAH Games to introduce the game to even more potential players than before.
“Granado Espada is one of the most successful and popular free-to-play games to date,” said Gene Berger, Head of International Operations for PlayFast.“IAH Games continues to look for new players, and our PlayNow Tech is bringing in players that might otherwise have abandoned the large download. The result is an increasing player base for IAH Games and Granado Espada.”
“As the leading online games operator in Southeast Asia, it is our aim to bring world class entertainment to gamers throughout the region,” said Jonathon Sze, General Manager, Online Games of IAH Games.“Our partnership with PlayFast shows our ambition as we believe it to be a good step towards raising the level of gaming experience in this part of the world.”
PlayFast has technology that addresses the increasing size of game downloads, which is one of the greatest challenges for the online games market today.
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About Infocomm Asia Holdings Pte Ltd
Headquartered in Singapore, IAH Games is a leading publisher, operator and distributor of interactive entertainment. The company currently operates award-winning titles including EA SPORTS™ FIFA Online 2, Granado Espada, Dragonica, and distributes Take-Two Interactive products such as Grand Theft Auto IV™ and the Bioshock® series.
IAH Games’ subsidiary Monsoon Online Pte. Ltd. is an official distributor of several Blizzard Entertainment® games, including Diablo® II, Warcraft® III, and World of Warcraft®, as well as distributor and licensee for Blizzard Entertainment's StarCraft® II: Wings of Liberty™, in select regions of Southeast Asia.
One of the first online games companies in the world to receive ISO 9001:2000 certification for“Distribution and Operation of Online Games”, IAH Games executes a unique“One Market, One Asia” strategy that offers developers and publishers a one-stop distribution service for multiple countries.
For more information, please visit www.IAHGames.com.
About PlayFast Technologies
Founded in 2008, PlayFast is leading the transition to digital distribution by addressing the current and emerging needs of consumers and content owners. The company’s proprietary technology enables consumers to get into games 7-20 times faster than traditional downloads. With an approach that enables new digital publishers to enter direct-to-consumer digital distribution, and existing publishers to fully realize the potential of the market, PlayFast is an essential partner for companies looking to maximize their digital revenues. For more information, please visit: http://www.playfast-tech.com
For press information, please contact:
International Digital Entertainment Agency for PlayFast
Strategic Public Relations Group (SPRG) for IAH Games
+65 6325 8267