PlayFirst brings Mall Stars™ to iPhone, iPad & iPod touch

San Francisco, CA – June 7, 2012 - PlayFirst, a leading creator of mobile fun for family and friends, today announced Mall Stars, a strategy game that brings a deeper level of fast-paced fun and deeply immersive game play to the iPhone, iPad and iPod touch, now available on the App Store

Mall Stars introduces PlayFirst’s innovative new StarRequest™ framework. The StarRequest Framework is an intelligent recommendation engine that delivers a customized experience to players, based on their progress in the game. This sophisticated layer of strategy enhances the game play mechanics in Mall Stars for a fresh, exciting and new level of fast-paced fun.

In Mall Stars, players build and customize their malls to cater to larger-than-life VIP customers, the ‘Stars’. Each Star has his or her own favorite products and attractions. By filling their malls with must-have products and attractions, players excite the Stars into frantically fun Shopping Frenzies and earn special bonuses. The Stars’ requests are tightly integrated into the game play and economy, based on the StarRequest framework.

Mall Stars launches with an initial set of ten Stars with fun animations and back-stories, with additional Stars planned in future updates. The Stars include: Cathy Cashian, a reality show starlet who adores the latest fashions at the Louie Baton boutique; Duncan Hoops, a iconic sports legend, who shops at Sports-a-Holic for his favorite products; Dee Jay Beats, the king of the hip hop scene; Brock A. Feller, the business tycoon; and more.

The Mall Stars App is available for free from the App Store on iPhone, iPad and iPod touch or at  www.itunes.com/appstore/.

About PlayFirst

PlayFirst’s mission is to be the world’s first choice for fun. Through the success of worldwide megahits like Diner Dash ®, PlayFirst has become the leading creator of mobile fun for family and friends. With over 600 million downloads worldwide, the Dash portfolio, including Diner Dash, Wedding Dash®, Cooking Dash® , Hotel Dash® and SpongeBob Diner Dash® are the global leaders in time management mobile games. PlayFirst games are crafted using the PlayFirst Recipe for Fun™ which uniquely combines brand, characters, relatability, engagement, authenticity and quality, with feedback from its worldwide player base, to create hit after hit, including the most recent hit freemium game, DinerTown Zoo®. For more information, please see www.playfirst.com.

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Notes: PlayFirst, Diner Dash, Flo, DinerTown, Wedding Dash, Cooking Dash, Hotel Dash, DinerTown Zoo, Egg vs. Chicken, Chocolatier and Dream Chronicles are registered trademarks of PlayFirst, Inc. All other trademarks are property of their respective owners.  


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