PLAYING IS BELIEVING. NBA ELITE 11 DEMO AVAILABLE NOW

21st September 2010 - Electronic Arts announced today that a playable demo of NBA ELITE 11* is now available for download on Xbox LIVE TM Marketplace, for all Xbox LIVE Gold Subscribers. The demo will be available on the PLAYSTATION ® Network on the 22nd September and available for all Xbox Live Silver Subscribers on the 28th September. In the demo, gamers will get their first chance to try the all-new Hands-On Control system that allows for one-to-one responsiveness and introduces a skill-based shooting system to the basketball videogame genre. Only in NBA ELITE 11 will you have the control to pull of exactly the right move at exactly the right time, and hit that buzzer beating shot based on your own skill.

In addition to a having a chance to rewrite history by playing through the 4th quarter of the 2010 NBA Finals between the Los Angeles Lakers and the Boston Celtics, the NBA ELITE 11 demo will feature modes to help users practice the new Hands-On Control scheme and prepare for the release of NBA ELITE 11. These include:

Tutorial Mode– An interactive tutorial will walk users through the basics of Hands-On Control

    <*> Practice Mode– Like in real life, the more time you spend in the gym the better you will be. In Practice Mode, users will be able to spend as much time as they want practicing Hands-On Control in a virtual gym environment. Have a friend jump on locally and both players can master both the offensive and defensive sides of the Hands-On Control system <*> Become Legendary– Start your path to becoming an NBA legend in the demo by creating your character and playing in the Jordan Draft Showcase. Earn XP and carry your character onto the full version of NBA ELITE 11 in October. In addition, players who share the demo with friends on Xbox LIVE and the PLAYSTATION Network will also earn additional XP for their Become Legendary character.

The demo for NBA ELITE 11 will also allow users to play the game using a button control scheme, if they so choose.“Like putting in time at the gym, there's learning curve with Hands-On Control, says David Littman, Creative Director, NBA ELITE 11.“But once you feel the difference between Hands-On Control and the traditional button configuration, you’ll understand why we chose the direction we did.” To compare Hands-On Control to the old button configuration, players can switch between the two control schemes in the Lakers-Celtics and Become Legendary portions of the demo by entering the Control Settings section of the Pause menu.

NBA ELITE 11 will be available for the PlayStation ® 3 computer entertainment system and Xbox 360 ® video game and entertainment system with an RRP of£49.99. It is developed by EA Canada in Burnaby, B.C. The game has been rated“3” by PEGI.

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*For online connected users only

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

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