Playinlive.com, the latest gaming platform launched by Hi-Media Payments ,has become a key partner to online game publishers in less than 6 months.

Paris, France, January 22 nd 2013 – Hi-Media Payments, a wholly owned subsidiary of the Hi-Media Group, announces that its newly launched Playinlive.com attracted more than 25 Free-to-Play gaming publishers with more than 100 games in less than 6 months.

Playinlive, the gamers portal

Thanks to advanced knowledge and expertise in the online gaming sector, Hi-Media Payments fully responds to all gamers' expectations. With a simple, fast and intuitive design, Playinlive.com accomplishes the role of a catalogue where games are sorted by type (MMO, Action, Strategy, Casual or Sport) and where gamers can find immediately the kind of experience they are looking for.

First learnings

By analyzing Playinlive.com visits over the past 6 months, Hi-Media Payments is able to give information regarding players’ interests in games. The newly launched games as well as renowned licenses are the ones that turn on Playinlive users the most. We can also notice that game localization is a primary factor to catch players’ interest; indeed, games that have been fully translated into French get more appeal. Finally, differentiation is one of the key success factors in terms of gamers interest. Games like Hero Zero with a totally unique universe are true examples.

A real benefit for F2P gaming publishers

With this platform, Hi-Media Payments is now able to help publishers from new players acquisition to games monetization process. In order to boost its traffic Playinlive takes all the advantages of the Hi-Media Advertising network and benefits from the support of the most powerful European video game media: jeuxvideo.com.

Well-known publishers such as Bigpoint, Infernum (Brick-Force), or European Games Group (Hero Zero) are already using this offer and have been able to increase their French audience.

„The multi-level partnership with Hi-Media has helped us to successfully grow our international revenue base, particularly in France. Playinlive and Jeuxvideo.com offer great access to high quality traffic, and Hi-Media Payment brands are easy to integrate, reliable in service and well trusted by customers”, explains Justin Stolzenberg, Co-Founder and COO of European Games Group AG.

Future developments:

With a successful launch of its online gaming portal, Hi-Media Payments plans to give a social aspect to Playinlive in 2013, giving the possibility to visitors to create their own account and benefits from community features and premium content.

About Hi-Media Group

Hi-Media is one of the  leading digital media groups in Europe. Its business model relies on two different revenue streams: online advertising via its dedicated ad network Hi-Media Advertising and online content monetization via Hi-Media Payments. The group, which operates in 9 European countries, employs  some 470 people and in 2011 posted over 230 million euros in sales. Independent since its creation in 1996, the company is listed  on compartment C of the NYSE Euronext Paris and is included in the CAC Small and CAC All-Tradable indices.ISIN code: FR0000075988, HIM, HIM.FR.

More information available on www.hi-media.com and on our blog http://blog.hi-media.com/

About the European Games Group

European Games Group covers the national and international marketing and commercialization of online and mobile games developed by independent companies as a corporate partner. Managed by online and marketing experts Johannes Sevket Gözalan and Justin Stolzenberg the European Games Group gives independent developers a chance to market and operate their games worldwide as well as to maximize to their commercial potential. Since its founding in November 2010, the company has built a reputation to do this without limiting the freedom of their contracted developers. Their portfolio currently covers six games. Among them is the German military browser game ‘Schulterglatze’ ( www.schulterglatze.de) that has been named ‘Browser Game of the Year’ 2011 and 2012 in the category best RPG, as well as the successful Super-Hero RPG ‘Hero Zero’ ( www.herozerogame.com). Gözalan and Stolzenberg were a driving force behind the development of Shakes & Fidget ( www.sfgame.de), an international blockbuster with more than 15 million players worldwide. The game was rewarded with the ‘Deutscher Entwicklerpreis 2009’ in the category best casual game, among other awards. More information about the European Games Group can be found under www.gamesgroup.eu.

 


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