PlayJam Adds Support For Native Games on TV in Tie-Up With Marmalade



London - Thursday, 27th September 2012 - PlayJam, operator of the largest games network on Smart TV, announces a deal to extend its social and monetization platform APIs to Marmalade, the powerful cross-platform tool that enables app developers to create without compromise.

From November this year, developers using the Marmalade SDK to create native games in C++ for Smart TV will be able to call on PlayJam's suite of APIs to add a number of in-game features specifically designed to enhance, cross-promote and monetize content on TV.

The PlayJam Platform will power a full range of global billing options including both account and mobile-based transactions as well as various social features designed to drive revenue and customer loyalty such as prize-based tournaments, recommendations and leaderboards.

"The combination of Marmalade's cross platform SDK with PlayJam's suite of smart TV publishing tools will result in a powerful ecosystem for developers looking to address what is set to become one of the most exciting games platforms to have emerged in the last ten years." says Charles Tigges, CCO PlayJam. "This agreement will see a range of high performance, native games coming to the PlayJam Games Network, increasing choice for millions of Smart TV owners worldwide."

Tony Waters, Head of Marmalade SDK added "It's very exciting that PlayJam will be joining our growing number of partners that are enabling developers to create engaging content for Smart TV's via the Marmalade SDK. Consumers increasingly expect to see their favourite apps and games available on any platform they use. This partnership provides an essential ability for developers to create genuinely cross-platform apps and games and maximise their revenue potential. We are excited to see what our Marmalade developer community will create using the powerful PlayJam toolset".


About PlayJam 

PlayJam is the premier global platform for casual and social games on TV. By partnering with all major TV brands, we've created the largest and most vibrant games network for millions of players around the world.

The PlayJam Platform provides developers with a fast way to enhance and monetize games on smart TV. A free to download SDK provides access to global in-app billing, advertising, rewards programs, tournaments, leader-boards, messaging, recommendation engines, full analytics and integration with Social Networks.

The PlayJam Network is a global games publishing platform for Smart TV games. Integrated with all leading Smart TV brands (Samsung, LG, Panasonic, Sony, etc.), PlayJam has negotiated prominent placement in Smart TVs App stores generating increased consumer traffic and exposure to the developers' games. In addition PlayJam can offer to promote developers games in their own branded section of the PlayJam Network.

PlayJam has offices in San Francisco, London, Seoul and Kraków. Visit for more info.



About Marmalade

Marmalade helps spread apps to any device. Our uniquely powerful cross-platform tools save time and effort - leaving developers free to create their next killer app.

Marmalade delivers maximum performance, to empower the creation of richer apps on any device. Native (C++) or hybrid (HTML5), we have the tools to deploy to iOS, Android and BlackBerry, Windows and Mac, as well as other platforms including selected Smart TVs - with just one click. 

Chart-smashing mobile games rely on Marmalade, from casuals such as 'Cut the Rope', 'Plants vs Zombies' and 'Draw Something' to high-performance titles like 'Call of Duty', 'Need for Speed' and 'Pro Evolution Soccer'.

Beyond games our SDK makes it easy for developers to build rich engagement apps using features such as location, notifications, social media links, camera functionality and more.

Based in London, Marmalade also has a San Francisco office and is backed by a some heavyweight strategic investors, including ARM Holdings, the world's leading semiconductor intellectual property supplier (LSE: ARM, NASDAQ: ARMH). Marmalade is a trading name of Ideaworks3D Ltd.| Ph +44 8456 434 969 | Twitter: marmaladeapps | Facebook: Marmalade

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