PlayJam’s Games Channel Launches on Panasonic’s VIERA Connect-enabled HDTVs

London, September 12 th, 2011 - PlayJam, the world's leading TV Social Games Network announced that the PlayJam Games Channel will launch in November this year as an app on Panasonic’s VIERA Connect TM -enabled HDTVs worldwide. 

The PlayJam Games Channel will bring hundreds of fun and engaging casual games directly into the heart of the connected living room via a single icon located within the main UI of Panasonic’s VIERA Connect IPTV feature found on its 2011 line of VIERA IPTVs. PlayJam is engaged with a large number of 3rd party games developers to offer a mix of in-house and leading brand titles available through the PlayJam Games channel on Panasonic's VIERA Connect.

The PlayJam Network is powered by its social engagement and monetization platform, which drives increased revenue and customer loyalty via a rich set of features made available to game-developers such as cross-network tournaments, leader-boards, real-time mass participation events, virtual currencies and recommendations.

Says PlayJam's Commercial Director, Anthony Johnson, "We are delighted to be working in partnership with Panasonic to bring our games service into the heart of the connected living room. Connected TV is the next big platform for games and as such we have moved quickly to establish a coherent route to market for developers looking to enhance, monetize and distribute their content via this rapidly growing medium.”

“VIERA Connect breaks the boundaries of the walled garden structure of initial IPTV programs and delivers an unprecedented, more robust, two-way interactive set of features for consumers to enjoy directly through their Panasonic VIERA® HDTVs,” said Panasonic Corporation of North America Vice President Merwan Mereby who oversees the development of Panasonic’s rapidly expanding connected TV features and products.   “The launch of PlayJam Games Channel on VIERA Connect is a great example of the amazing, cutting-edge interactive content and connectivity Panasonic is delivering to consumers that will take their home entertainment to a whole new level.”

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About PlayJam

PlayJam is the leading social games network for TV.  With hundreds of games, millions of players and operating across all major TV brands PlayJam has created a global footprint for its content and services for an ever-growing population of PlayJammers.

PlayJam provides games developers with a global TV distribution network, spanning all major TV vendors and up to 100 territories and an advanced social tool set that enables them to create deeper, stickier games so that audiences want to play again and again.

PlayJam has 11 years experience in monetizing games on TV. We have developed over 500 of our own games and delivered around 6 billion game downloads. Our efforts are focused on forging long-term distribution agreements with TV manufacturers and developing the tools, infrastructure and services required to monetize TV content, allowing developers to concentrate on creating amazing games.

We’re now well on our way to creating the biggest ever games network; come and join us at  

About Panasonic VIERA Connect IPTVs

Panasonic’s VIERA Connect IPTV feature includes a robust collection of applications including video streaming, video on demand and two-way interactive features from gaming to social networking and fitness programs.  VIERA Connect™ requires no external box or PC and is accessed via a single button on the television remote control. USB connectivity on VIERA Connect-enabled HDTVs also enables the addition of a wireless LAN adaptor (802.11b or faster), a keyboard for more efficient navigation and communication, and USB memory which supports AVCHD video and JPEG photos. There is no fee to use the VIERA Connect functionality though some apps may require a separate subscription fee to access content.  

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