PlayJam to partner with the developers of Buzz!™ to bring social games to Smart TV

Relentless Software is the latest game developer to partner with PlayJam to access the fast growing Connected TV space via its Aggregated Games Portal– an editorially-led causal-gaming destination that brings hundreds of renowned titles via a fun, interactive user interface.

PlayJam’s Portal is powered by Phoenix - its proprietary social engagement and monetization platform that drives customer loyalty through a number of features such as cross-network tournaments, leader-boards, mass participation gaming, virtual currencies and CRM.

Launching worldwide on both Samsung and LG Smart TVs this month, the PlayJam Portal will be the first games aggregation service of it’s kind to bring much-loved titles directly into the heart of the living room alongside notable entertainment offerings such as Netflix, Roxio Cinema Now, Pandora and Vudu.

Says PlayJam's Business Development Director, Anthony Johnson, "We are excited at the opportunity to partner with a developer such as Relentless who have a proven track record of delivering highly successful games the whole family can enjoy. Such content will greatly enhance the PlayJam proposition and secure its position as the number one games company for TV worldwide .”

Said Andrew Eades, Chief Executive Director of Relentless Software ,“Relentless has always made games for everyone and we are very excited about the opportunity to engage with a larger audience via Smart&Connected TVs. PlayJam’s 12 years of experience in delivering games for TV makes it the ideal partner to work with when looking to exploit the tens of millions of Connected TVs already in the marketplace. With Smart TV take-up projected to run into hundreds of millions of devices by 2014, we are confident that this platform will play a key part in the success of future Relentless titles.”

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For press enquiries, please contact:

Diane Mckaye, Schmedia

Tel: +44 7771 926726; Email: diane.mckaye@schmedia.co.uk

Notes:

About PlayJam

PlayJam is the world’s largest social games network for TV. We offer a huge selection of fun yet challenging casual games that include free, play-to-play and skill-based titles.

Our players love them too; having generated over 6 billion downloads during the last few years! With a conversion rate from free to pay of 50% and average dwell time of 23 minutes, PlayJammers cite an impressive 99.3% overall satisfaction rate with our service.

We originally emerged during the dawn of digital TV back in 1999 as one of the first-ever interactive broadcast channels. Following our initial debut on Canal Satellite and BSkyB, we have since built up a global footprint of over 50 million homes accessed via broadcast networks in the UK, mainland Europe, the US, Africa and Asia.

Re-acquired recently by our founder, Jasper Smith, PlayJam is now a global leader in both Connected and Over The Top TV games content. We continue to create highly addictive titles to add to our 500-strong library as well as publish content from other recognized developers across platforms via Sky, Facebook, Sony, Samsung, Yahoo!, and Dish TV to name a few.

The smooth interoperability between platforms as well as a host of added-value features is made possible by Phoenix, our proprietary CRM platform that allows game developers to bring a rich layer of interactivity to their titles such as localized leader-boards, tournaments and the ability to monetize games via a centralized accounts and billing service.

We’re now well on our way to creating the biggest ever games exchange– come and join us at http://www.playjam.com/corporate

About Relentless Software:

Relentless Software is a BAFTA award winning company founded in 2003 by Andrew Eades and David Amor. Each with a long track record in the industry they set out to develop new and exciting games for the mass market; games that anyone can enjoy, without a steep learning curve. The company is based in Brighton, UK.

Relentless released their first title, DJ: Decks&FX (SCEE), in late 2004, which was subsequently nominated for a BAFTA. They followed up with Buzz!: The Music Quiz and Buzz!: The BIG Quiz; games which featured innovative buzzers and demonstrated Relentless' commitment to making world class videogames that appeal to everyone and are simple to play. In 2006, the studio collected three prestigious awards, jointly with SCEE, two Develop Industry Excellence Awards and a BAFTA for the creation of Buzz!.

Since Relentless' launch in 2003 they have developed over 10 games in the Buzz! franchise in over 15 languages. Whilst continuing to work on Buzz!. Relentless has launched its first self-published title, Blue Toad Murder Files: The Mysteries of Little Riddle on PC and PSN and is developing other, as yet unannounced, projects. 


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