FOR IMMEDIATE RELEASE
SAN FRANCISCO – March 20, 2013 – Playnomics, the global leader in predictive marketing and data science for games, today announced the launch of PlayRM Revenue, a new product module that enables game developers to monetize players effectively and brands to engage new audiences in a meaningful way. Open to games across mobile, browser, and social platforms, Playnomics PlayRM Revenue utilizes proprietary algorithms to segment a player base and maximize earnings accordingly. Additionally, Playnomics is announcing a partnership with social advertising network ADITIVE, enabling game publishers using PlayRM Revenue to tap into ADITIVE’s unique, high quality brand campaigns.
“All players have value, yet developers typically only monetize 2% of the player base. We’ve built PlayRM Revenue to unlock the value of each and every player,” said Chethan Ramachandran, CEO of Playnomics. “PlayRM Revenue is an intelligent router that optimizes lifetime value for each player – it dynamically identifies players likely to respond to external advertising based on engagement patterns and then serves up the right ad, maximizing publisher revenues. Most importantly, it also isolates the game’s most highly engaged players or those likely to monetize, and avoids showing them ads that may detract from their in-game experience.”
Game publishers face the challenge of maximizing revenue from all players – driving revenue from loyal customers and big spenders – while other players go un-monetized. Within PlayRM Revenue, publishers can protect their best players and only show third party ads to the player segments they want to monetize to the fullest potential.
PlayRM Revenue is the natural extension of the PlayRM platform’s existing capabilities to retain players and reach new users. PlayRM Revenue uses the existing intelligence of the Playnomics PlayRM platform; such that all mobile, social and browser games integrated on the platform can easily choose specific segments of their audience to be marketed to.
“ADITIVE works with leading brands that understand success in online advertising means requires going beyond run of the mill formats and targeting. PlayRM Revenue provides us with a highly engaged in-game audience to launch social executions--but more importantly, PlayRM adds a layer of intelligence about each player we choose to target that can't be found elsewhere,” said Todd Parsons from ADITIVE.
As with all Playnomics products, data science is at the core, and the result is an unmatched understanding of dynamic player behaviors and marketing solutions to engage and monetize this audience. To learn more about Playnomics and sign up for PlayRM Revenue, visit www.playnomics.com.
Founded in 2009, Playnomics is the global leader in quantifying play behavior. Comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security and bioinformatics, Playnomics was the 2010 winner of the VentureBeat startup competition “Who’s Got Game”. In 2012, Playnomics launched the first-ever CRM platform for games called PlayRM™, and grew its predictive PlayScience Engine to score a total of over 100 million unique players across dozens of the leading online games and brands worldwide. San Francisco-based Playnomics is backed by leading venture investors, including FirstMark Capital, Vanedge Capital, XSeed Capital, MetamorphicVentures, Accelerator Ventures, and TriplePoint Capital. For more information, please visit www.playnomics.com.