Playnomics Partners with Unity Asset Store to Improve PLAYer retention AND MONETIZATION for Game Developers

Press release ready for distribution

SAN FRANCISCO – March 6, 2013 – Playnomics, the global leader in predictive marketing and data science for games, today announced a partnership with Unity Technologies’ Asset Store to provide better, more accessible marketing analytics to independent video game developers. Now a preferred partner in the Unity Asset Store Online Services program, Playnomics gives developers new options for effectively segmenting, retargeting, acquiring and engaging their most important audiences – loyal players.

“Playnomics is doing the same thing for game marketing that Unity has done for game development – making it vastly improved for developers,” said Chethan Ramachandran, CEO of Playnomics. “We know that any company can be the next Zynga, with the right tools, and working with one of the industry’s leading platforms will help us make that vision a reality for more independent video game developers.”

Starting today, Unity developers will have access to PlayRM, Playnomics’ data-driven Player Retention Management platform for online and mobile games. PlayRM uses predictive data mining and machine learning to create actionable player segments based on behavior, engagement and monetization. Game makers and publishers use these powerful audience segments to retarget lapsed or current high-value players out-of-game, or activate players in-game with personalized messages. After creating dynamic retention and monetization campaigns, studios then access the opt-in PlayRM network to acquire the right players for their game. With PlayRM, game makers and publishers get better player insights, real actionable analytics, higher retention and greater LTV.

“We take preferred partnerships seriously, and by appointing Playnomics as a pre-approved analytics vendor, we’re telling game developers – and the world – how much we believe in their platform,” said David Helgason, CEO, Unity Technologies. “PlayRM and the PlayScience Engine are powerful tools that measurably increase player retention and, ultimately, revenue. That’s good for all parties involved – players, developers, Unity and Playnomics.”

To learn more about Playnomics, visit www.playnomics.com.

About Playnomics

Founded in 2009, Playnomics is the global leader in predictive marketing for games. Comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security and bioinformatics, Playnomics was the 2010 winner of the VentureBeat startup competition “Who’s Got Game”. In 2012, Playnomics launched the first-ever CRM platform for games called PlayRM™, and grew its predictive PlayScience Engine to score over 30 million monthly active players across dozens of the leading online games and brands worldwide. San Francisco-based Playnomics is backed by leading venture investors, including FirstMark Capital, Accelerator Ventures and TriplePoint Capital. For more information, please visit www.playnomics.com.

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