Playphone and Tapatap Utilize DeviceAnywhere for Mobile Games Development

(CTIA: San Francisco, CA) September 9, 2008 - Playphone and Tapatap, two major international mobile games publishers, have chosen DeviceAnywhere to help them test and develop their mobile games applications on actual devices, from remote locations around the world. In keeping up with growing demand from their mobile gaming consumers, DeviceAnywhere's cost-effective solutions will help to bring their high-quality mobile content to market faster.

Playphone, a provider of cutting-edge personalization and entertainment content through ringtones, mobile games, wallpaper and more, is just one of the mobile gaming companies that have employed DeviceAnywhere's one-of-a-kind solutions for development and testing. Playphone also powers subscription-based mobile destinations for top entertainment and retail brands like Wal-Mart, ABC Television, Cartoon Network, and Adult Swim.

As a longtime DeviceAnywhere customer, PlayPhone has experienced several benefits of using the service, particularly inthe case of the company's off-shore initiatives and testing teams based in China and Brazil. DeviceAnywhere will continue to provide the company with a cost-effective way to test and implement their mobile content and applications.

"As is the case with a large number of mobile game companies today, PlayPhone has set up offices around the world to ensure a global presence and to provide our customers with the most comprehensive worldwide services available," said Luis Novo, Vice President of Engineering for PlayPhone. "DeviceAnywhere empowers our off-shore engineers to access hundreds of real handsets for development and testing. Without DeviceAnywhere, it would be nearly impossible - as well as costly - to conduct off-shore testing and keep up with today's fast-paced mobile gaming market."

Tapatap, a mobile social gaming leader that delivers user-created games on mobile and Web sites, has also chosen DeviceAnywhere for its testing, QA, and porting needs. The company primarily develops on NorthAmerican handsets and has seen both time-saving and cost-savings benefits through DeviceAnywhere's testing solutions.

"The mobile game environment has become increasingly competitive and it is more important now than ever before that newer companies like Tapatap make a large footprint in the gaming sector. DeviceAnywhere has made this possible," said Andy Riedel, President&CTO for Tapatap. "As a start-up, the high-cost of purchasing physical handsets and carrier plans is unreasonable. DeviceAnywhere is a cost-effective, convenient way for us to acquire every handset we need to ensure that our mobile web site is thoroughly tested and provides consumers with a high-quality, unique mobile social gaming experience that stands out from the pack."

Playphone and Tapatap join worldwide mobile gaming leaders Electronic Arts, Glu, and Vivendi Games in turning to DeviceAnywhere for their testing needs. Using DeviceAnywhere's remote, physical handsets for testing have helped to ensure seamless development and consistent consumer usability.

"Studies have determined that mobile users choose games based mostly on name and brand recognition - as a result, the top 10 mobile game titles account for 20% of all purchases in the sector," said Faraz Syed, CEO and co-founder of DeviceAnywhere. "It is therefore imperative that developers efficiently separate themselves from the pack tosurvive in this competitive ecosystem. DeviceAnywhere provides the tools developers need to create higher-quality, rich applications that result in the ultimate end-user experience with content that consumers will embrace and recognize in the marketplace."

DeviceAnywhere is a revolutionary online service that provides remote access to over 1500 real handsets, on live worldwide mobile networks, remotely over the Internet, meeting all development, porting, testing, and monitoring needs. Unlike emulator/simulator-based solutions, DeviceAnywhere employs real, physical handsets - so, anything that a user can do with a device in his / her hand, he / she can do with the handsets in DeviceAnywhere - in real-time. This includes tasks such as pressing device buttons, tapping on touch screens, connecting/disconnecting the battery, viewing the LCD, listening to ringers and speakers, and opening/closing a handset.

Beyond remote access, mobile content developers can also perform automated testing through DeviceAnywhere Pro TM ( http://www.deviceanywhere.com/da_pro/index.htm), and perform 24x7 Quality of Service (QoS) monitoring through DeviceAnywhere Monitoring TM ( http://www.deviceanywhere.com/da_monitoring/index.htm) to ensure ongoing quality and availability of their products.

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About DeviceAnywhere

DeviceAnywhere is an award-winning product that provides convenient and cost-effective end-to-end solutions for mobile content development, monitoring, testing and deployment - enabling application developers to bring better content to market faster than ever before. Its unique Direct-to-Device TM technology provides access to real handsets in live global networks, from anywhere. DeviceAnywhere currently supports 1500 devices on more than 25 different carrier networks worldwide, with locations in the U.S., U.K., Canada, France, Germany, and Japan. To learn more about DeviceAnywhere - and to sign up for a free, three-hour trial - please visit www.deviceanywhere.com.

About PlayPhone

PlayPhone ( www.playphone.com) is a leading global mobile media company present in more than 20 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content from partners such as Sony BMG, EMI, and Disney, in English and Spanish to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. Thecompany currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Sega, Real Networks and more. PlayPhone is based in San Jose, Calif. And is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

About Tapatap

Tapatap is a social mobile gaming leader - delivering mobile and web sites where users can create, enter and play user generated or sponsored contests by some of today's major consumer brands. Tapatap is the first social gaming company on both the mobile and web that gives consumers the opportunity to play for fun and prizes. Harnessing the power of mobile 2.0, Tapatap combines pop culture and game show logic, to deliver the most unique consumer mobile entertainment experience. Based in San Mateo, CA Tapatap launched in June 2007 and is privately funded by GabrielVenture Partners. Tapatap is on your mobile phone at m.tapatap.com and on the web at http://www.tapatap.com.

Press Contact:

Randi Whitcomb

DeviceAnywhere.

650-655-6464

rwhitcomb@deviceanywhere.com

Jennifer Herman

Tapatap

650-344-9599

jherman@tapatap.com


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