Playrix Announces 2010 Game Debuts

VOLOGDA– February 1, 2010– Playrix® Entertainment, a top-tier casual games developer and publisher, unveiled a selection of four new titles to make a start later this year. Royal Envoy™, Fishdom 2™, Rustic Ranch™ (working title) and 4 Elements II (working title) are the downloadable games of various genres to be launched in 2010. Playrix aims to surprise both the consumers and the industry professionals with fresh ideas while building on the company’s existing experience and success.

Royal Envoy™, scheduled for launch at the end of February 2010, is the first title combining time management and strategy game mechanics in Playrix’s portfolio. In Royal Envoy, players set off on an adventurous voyage across Islandshire as they take the King's challenge to save the wonderful land of countless islands from the merciless forces of nature. The player’s mission is to construct and upgrade homes and buildings for the island citizens and ultimately become the chief city planner of Islandshire.

Fishdom 2™, coming in spring 2010, is a match-3 sequel to the original award-winning game Fishdom™. In Fishdom 2 players polish their design skills while having fun completing match-3 levels. Fishdom 2 will also allow taking pictures of players’ virtual fish kingdoms and sending them to friends. The sequel offers more all-new utterly addictive levels, three new tanks with themed backgrounds to unlock and an unlimited number of aquariums to purchase. At the same time, Playrix is about to unveil the adaptation of Fishdom for the social networks. The game’s beta is scheduled for launch in February 2010 on Facebook.

Rustic Ranch™ (working title), scheduled for launch in summer 2010, is a combination of match-3, time management and sim. In Rustic Ranch players are to help a charismatic character named Joe restore his ranch. To make this happen players sell food from his farm to the townspeople by completing match-3 levels.

4 Elements II (working title), coming in fall 2010, is a sequel to the acclaimed Playrix puzzle game 4 Elements. 4 Elements II invites players to free the fairies of earth, air, fire and water, restore the book of magic, and save the enchanting fairy world from annihilation. The second installment features new unique mini-games and great visual effects.

“Playrix is excited to introduce a series of brand new products to the casual games market”, said Igor Bukhman, Playrix’s President, Products.“The appearance of these new products is a result of the ever-growing experience and skill of the whole Playrix team, as well as our commitment to bring fun to all people playing Playrix games. I sincerely hope these titles will strengthen Playrix’s reputation as a leading games developer and bring more fans to our fan base”.

About Playrix Entertainment

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as Gardenscapes™, Fishdom™, The Rise of Atlantis™, 4 Elements™, Call of Atlantis™, and others, is steadily stepping up production creating new compelling games and engaging gaming experiences. For more information please visit: www.playrix.com.

Press Contact

Maria Ievskaya

Playrix Entertainment

Phone: +7 (8172) 71 76 21

E-mail: maria-ievskaya@playrix.com

www.playrix.com


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