PLAYRIX LAUNCHES FISHDOM: FROSTY SPLASH™

VOLOGDA, Russia - November 12, 2009– Playrix Entertainment, a top-tier developer of such hits as Gardenscapes™, Fishdom H2O: Hidden Odyssey™, Call of Atlantis™, 4 Elements™, Fishdom™, and others, today announced the exclusive release of Fishdom: Frosty Splash™, a new winter-themed game in the Fishdom series that challenges players to complete match-3 levels in order to create and design their own winter fish tanks. The game is now available for the PC via Web download exclusively from the company’s official website at www.playrix.com. The game will carry a list price of $19.95 US with Playrix offering a 50% discount on the game through December 31, 2009.

In Fishdom: Frosty Splash, players customize their winter-themed fish tanks as they progress through match-3 levels and earn cash to spend on festive fish and wintertime accessories. Fishdom: Frosty Splash is the first game in the Fishdom series that allows players to choose between“Relaxed” and“Against the Clock” game modes any time they wish.

Features of Fishdom: Frosty Splash include:

• Approximately 100 winter-themed fish and accessories

• An unlimited number of tanks to create and design

•“Relaxed” and“Against the Clock” game modes

• Endless replay value

• Bonus screensaver

Fishdom: Frosty Splash™ follows the recently released Fishdom: Spooky Splash and Fishdom: Harvest Splash, Halloween and farm-themed sequels of the flagship game. The original Fishdom has won numerous critical accolades and "game of the year" awards. Fishdom was announced as one of the greatest games of 2008 by the Casual Games Association and was among the final nominees in RealGames™/RealNetworks®, Inc.’s 2009 Great Game Awards.

“The Fishdom franchise has a great potential for extension,” said Igor Bukhman, Playrix, President, Products.“We are excited to bring this new festive installment in our aquarium game series to our fans to get them in the holiday spirit.”

About Playrix Entertainment

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as The Rise of Atlantis™, Fishdom™, 4 Elements™ and Call of Atlantis™ is progressively increasing production by creating new compelling games and engaging gaming experiences on a variety of platforms. For more information please visit: http://www.playrix.com.

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COMPANY PRESS CONTACT:

Dasha Kobzeva

Playrix Entertainment

Tel: (7 8172) 71 76 21

dasha@playrix.com


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