PLAYRIX'S FISHDOM GOES RETAIL!

VOLOGDA , Russia - July 30, 2008 - Playrix Entertainment announced today that its latest title Fishdom is set to hit retail shelves.

Launched just a little over a month ago, the game has enjoyed positive reviews of many online and offline publishers. Its performance and results in the top ten charts of large gaming portals exceeded the records previously set by Playrix's earlier hit title - The Rise of Atlantis - and now Fishdom is entering the European and American retail markets.

“Based on Fishdom's successful online performance, our expectations about its retail distribution are very high,” commented Dmitri Bukhman, Playrix's CEO and co-founder.“Thanks to our valued partners the game is already available at retail in the Benelux countries; it is set to appear in stores in US and Canada in Q4 2008 and in the French market shortly thereafter. We've also been talking to several partners in Russia and are currently looking for retail opportunities in German-speaking countries.”

Fishdom is a quite addicting game combining two very popular casual game genres: sim and puzzle. Players get a unique chance to build up their own dream aquarium and fill it with lovely fishies and eye-catching ornaments. To do that they need to earn money by progressing through challenging boards and solving immersive puzzles. Once the dream aquarium is ready, it can be set up as a beautifully animated desktop screensaver.

ABOUT PLAYRIX ENTERTAINMENT

Founded in 2004, Playrix Entertainment has become known as a successful game developer and publisher that specializes in casual PC games for the whole family. At Playrix Entertainment you will find the perfect mix of talent and creativity, fun and technology. For more information please visit: http://www.playrix.com.

PRESS CONTACT

Natasha Smirnova

Playrix Entertainment

Tel +7 8172 71 76 21

E-mail: natasha@playrix.com

http://www.playrix.com


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