Playrix to Bring Fishdom to iPad

Vologda– June 1, 2010– Playrix ® Entertainment, a casual games developer and publisher of such titles as Fishdom TM , Royal Envoy TM , Call of Atlantis TM , Gardenscapes TM , 4 Elements TM , and others, announced today that it is expanding to the iPad ® platform. Fishdom for iPad ® is scheduled for release by the end of June and will be the second Playrix title to hit the App Store. The first app, Call of Atlantis TM for iPhone TM and iPod ® touch (compatible with iPad ® as well) has garnered favorable reviews since its pilot launch this May.

Fishdom for iPad is a match-3 game much like its downloadable counterpart, but fine-tuned specifically for the iPad's Multi-Touch capabilities. Players will need to earn cash by completing match-3 levels to be able to buy exotic fish, ornaments and plants and build the aquarium of their own design.

The original downloadable Fishdom franchise counts 6 installments, including the recently launched sequel - Fishdom 2. The game was also adapted for Facebook. The first Fishdom rolled out back in 2008 and since then won numerous Best Game awards. It was honored with the iParenting Media Award as Best Video Game of 2009. Fishdom H2O: Hidden Odyssey TM , a hidden object spin-off of the flagship title, was announced #1 Bestseller and Most Downloaded Game of 2009 by AOL Games.

"Loyal to our multi-platform strategy, we are excited to further advance the popularity of our titles by bringing them to iPad", said Igor Bukhman, Playrix's President, Products. "This viable platform is a great opportunity for developers to experiment and apply fresh innovative ideas thus breathing in new life into their existing titles. Having said that, I would like to clarify that Playrix will not only port existing established hits to iPad but will create future games with the iPad and other platforms in mind so that all adaptations of one game are united under one vision."

About Playrix Entertainment

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as Royal Envoy TM , Fishdom TM , Call of Atlantis TM , 4 Elements TM and Gardenscapes TM is progressively increasing production by creating new compelling games and engaging gaming experiences on a variety of platforms, including social networks and iPhone. For more information please visit www.playrix.com.

Press Contact

Maria Ievskaya

Playrix Entertainment

Phone: +7 (8172) 56 45 98

E-mail: maria@playrix.com

www.playrix.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.