SANTA CLARA, California - May 13, 2008 - Tony Colafrancesco has joined the gaming industry's first publisher sponsored in-game commerce network, PLAYSPAN, as Director of Business Development and Game Integration, bringing with him more than 14 years of experience integrating gaming and social networks for Electronic Arts, AOL Games, and Wild Tangent.

"Tony's vast hands-on experience in the game industry working on over dozens of AAA titles at large publishers is highly valuable to our publisher partners and a key asset to us and our online community," said Karl Mehta, CEO and Founder of PLAYSPAN. "His expertise with the integration of third party tools and online games ensures the successful integration of PLAYSPAN technology with game publishers worldwide."

"Joining PLAYSPAN is an incredible opportunity for me to provide game publishers and gamers a new level of gaming experience," said Colafrancesco. "PLAYSPAN's proven technology and market leadership is impressive and I'm excited to be part of it."

For more information on PLAYSPAN visit:


PLAYSPAN is game industry's first publisher-sponsored in-game commerce network. PLAYSPAN's patent-pending in-game search, commerce, and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PLAYSPAN as their official marketplace for virtual goods commerce. PLAYSPAN is based in Silicon Valley with offices in Mumbai, Seoul and Shanghai. Investors include Easton Capital, Menlo Ventures, South Korea based STIC and Hong Kong based Novel TMT Ventures.

Interested Publishers or Developers can send enquiries to



Ben Karl

Odyssey Public Relations

(415) 955-8531

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