PLAYSTATION®3 Scoops EISA Award

Sony Computer Entertainment Europe (SCEE) has been recognised by the European Imaging and Sound Association (EISA) for the very first time, with PLAYSTATION®3 (PS3) receiving the award for home entertainment.

EISA is the largest editorial multimedia organisation in Europe, with a membership of nearly 50 Audio, Mobile Electronics, Video and Photo magazines drawn from 19 European countries. This year’s award winners were selected after the deliberations of a judging panel comprising journalists and independent technical experts and resulted in the home entertainment award going to PLAYSTATION 3 for the very first time.

“To receive an EISA Award is a very high honour in the electronics industry and therefore to receive one for a product that is usually thought of as simply a games machine, truly highlights the versatility and quality of PS3,” said David Reeves, President, Sony Computer Entertainment Europe.“We firmly believe that PLAYSTATION 3 has the capabilities to sit at the heart of the living room and very much belongs there. This award highlights that claim."

The 2007-2008 EISA Awards were presented at a special Gala Event on September 1st, 2007.

Notes to Editors:

PLAYSTATION®3 (EUROPEAN MEDIA CENTRE): PLAYSTATION®3 delivers the next generation of interactive entertainment - from Blu-ray Disc™ movies and HD games to easy music, video and photo storage. Access to the PLAYSTATION®Network adds an exciting new dimension of connected entertainment experiences.

The EISA Judging Panel commented:“Sony’s PS3 is a wonderful example of a powerful media centre, thanks to its inclusion of an audio-video-photo player as well as a web browser to navigate, download, play and chat on the Internet. In addition there’s a 60GB hard disk for content storage, plus Ethernet, Wi-Fi and Bluetooth connectivity, and four USB interfaces allowing connection of external hard-disk storage and USB accessories such as keyboards. However, the most important function of the PS3 is the built-in Blu-ray disc player, which also reads DVD, CD and SACD, as well as embracing the new surround sound formats. Top-notch 1080/24p resolution is available from Blu-ray Discs via a HDMI Ver.1.3 interface with x.v.Color; better still, the PS3 up-converts any DVD movie to 1080p resolution and it accommodates users who prefer to use a traditional remote control - one’s available as an option. Last but not least, PS3 is of course a very advanced game console and a worthy heir to the grand PlayStation heritage.”

For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

About Sony Computer Entertainment Europe Ltd as of 3rd July 2007

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2007, over 8.8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at http://www.playstation.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation, PSP and the PlayStation logo are registered trademarks of

Sony Computer Entertainment Inc. PS3 and Cell Broadband Engine trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.


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