PlayStation®Home: where users and developers meet

For Immediate Release

• As three new, interactive game spaces open in PlayStation®Home, its status as the meeting place of choice for users and developers becomes ever more apparent

• More than 10 million Home users is the evidence of the success.

City, Date: Sony Computer Entertainment Europe (SCEE) has opened the doors to two stunning new spaces in PlayStation®Home for Uncharted 2: Among Thieves™ and Ratchet and Clank™ A Crack in Time, with a MotorStorm™ space set to arrive soon. Each space has its own distinct feel offering an interactive area where all of the 10 million users can get a taste for the title, hang out with other fans, enjoy fascinating mini-games and watch the latest game footage.

For developers, it’s a chance to showcase their products and creativity to their core audience; the MotorStorm space, for example, is decked-out as a garage-come-industrial warehouse, complete with DJ area, dancefloors and chill-out zones, while offering new merchandise and quest rewards. Game spaces become hubs of interaction between gamers and developers– a meeting place to share experiences, fun and information that benefits the gaming community as a whole.

“PlayStation Home is fast becoming the meeting place of choice between users and developers,” said Dan Hill, European Home Business Manager at SCEE.“Every new game space enhances the overall experience for consumers, offering more variety, more choice and more enjoyment from a PlayStation Home session. The more game spaces there are, the better it gets, and the number of spaces keeps on growing. For developers, there’s no better way of driving interest in their titles than giving fans a hands-on, interactive experience based around the game itself. A game space in PlayStation Home ought to be a core element of every studio’s marketing strategy for new titles.”

The new spaces join a growing club of titles with their own PlayStation Home areas, each of them very different. The Resistance 2™ space is a destroyed Chicago railway station, while SingStar® has a virtual nightclub called the SingStar Rooms, which hosted a question-answer session with Dizzee Rascal earlier this year, with Dizzee appearing in avatar form to meet and greet his fans. It’s not just games companies that are involved with PlayStation Home either: fashion leader Diesel, energy drink makers Red Bull and furniture-makers Ligne Roset are all on board.

European Product Marketing Director Mark Hardy explains:“As we continue to develop integrated marketing campaigns, we are increasingly driven by the flexibility and level of engagement offered by our online channels. From PlayStation Blog to the SingStar community to the enormous creative potential of PlayStation Home, we are now having a proper, two way dialogue with our customers and at the same time giving them the opportunity to sample and shape the way we create our products.”

It’s all happening in PlayStation Home, the ever-expanding, open-ended online realm for PlayStation®3 users where the possibilities are endless. Find out more at www.eu.playstation.com.

ENDS

For more information, please contact your local PR manager.

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 27 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 140.7 million systems worldwide. Since its launch at the end of 2004, over 55.9 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 33 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 700 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.


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