Pocket Gamer celebrates second birthday with one million page views

For Immediate Release

London, UK -10th March 2008– Steel Media, the UK’s specialist mobile consumer technology publisher, celebrates the second anniversary of its leading portable gaming site, Pocket Gamer, with one million page views across web and wap, read by more than 350,000 unique users.

Launched on 10th March 2006, Pocket Gamer didn’t waste much time in establishing itself as one of the most popular sites for mobile, PSP and DS gaming. Since then, other formats such as N-Gage, iPod and, most recently, iPhone, have entered the market and have obviously benefited from the same comprehensive coverage its more established brethren have enjoyed over the past 24 months, further cementing Pocket Gamer’s position as a leading online destination for all things handheld.

“We’ve worked very hard to provide the portable gaming industry with the editorial coverage that it deserved and over the last two years I’d like to think we’ve done just that,” said an understandably proud Chris James, Steel Media’s Managing Director.“Naturally we wouldn’t have been able to do it without help, so it’s an opportunity to thank all of our partners - from mobile publishers and developers to handset manufacturers to the operators who’ve supported us along the way– as well as, of course, our truly brilliant editorial team and our loyal and evidently discerning readership.”

Though happy with the progress to date, James was keen to make it very clear that the company would not be resting on its laurels.“Whilst these are all satisfying benchmarks I really do feel that we’ve only just started our job here– there’s plenty to more to come from us in the months and years ahead, be it new initiatives such as our operator magazines and syndicated reviews or improvements to the sites.

“Indeed, there’s plenty of new projects and partnerships already in development, which we hope to be able to talk about in the near future, so do watch this space.”

Figures talk loudest, ultimately, and since launching 24 months ago, Pocket Gamer has published 5,750 pieces of portable gaming-specific editorial.

“It’s a fittingly rewarding way of celebrating two years of hard work, and one that, ultimately, reflects the great efforts made during that period by the members of our hand-picked team, both past and present,” reflected Pocket Gamer editor Joao Diniz Sanches.“With new formats joining the handheld gaming scene, it’s a particularly exciting time to be covering this sector and we look forward to continued growth as we enter the next stage of PG’s development.”

Ends

Notes to editors

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. Headed up by games and technology journalist and publisher Chris James, the company currently publishes mobile and handheld gaming website PocketGamer.co.uk and consumer friendly mobile entertainment site PocketPicks.co.uk. Steel Media also supplies mobile gaming news and content to a number of third party publishers and brands.

About PocketGamer.co.uk

PocketGamer.co.uk is the UK’s most popular destination website for mobile and handheld gaming news, previews and reviews. The site was established by Steel Media in March 2006 and in the two years since launch now reaches an audience of over 350K readers per month. www.pocketgamer.co.uk

For further information on the Pocket Gamer magazine, the Pocket Gamer website or Steel Media, contact Chris James: chris@pocketgamer.co.uk


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