Pocket Gamer to launch in Germany


For Immediate Release

London, UK, Berlin and Cologne, Germany – 16 th August 2011 – Steel Media is proud to announce that the latest international expansion of its Pocket Gamer network sees the PG brand establishing itself in Germany through a licensing deal with MediaXP, the leading entertainment publishing house of the German-speaking market.

Since launching in March 2006 as the UK’s then only professional portal dedicated to covering the mobile gaming sector, Pocket Gamer has quickly grown to become a global reference for portable gaming coverage. The PG team’s focus on editorial excellence resulting in the production of internationally respected content has earned it an ever-expanding monthly readership that currently encompasses over 750k readers, generating over 2.5 million page views from the UK site alone, as well as the dedicated b2b sister site PockerGamer.biz.

Pocket Gamer Germany launches with a similar emphasis on delivering the calibre of expert news, features, reviews and opinion for which PocketGamer.co.uk is renowned, while providing content that reflects the unique tastes and rich culture of the German audience and market place – one of the largest games-playing communities in Europe.

The site follows Pocket Gamer France, which launched in October 2008 and subsequently merged with fellow market leader JmobiL in August 2010, in providing a bespoke, fully localised portal that caters for all of the portable gaming needs of its readers.

“We are very proud to operate the leading mobile entertainment site for the Germany, Austria and Switzerland – both on the editorial and commercial side. With our knowledge we have from long-year industry experience and building up MobileXP we are looking forward to a successful partnership with Steel Media,” said Peter Konhäusner, MediaXP’s CEO.

“I’m delighted to be able to announce a further expansion of the PG universe and especially to be entering the buoyant German market in partnership with a company of the calibre of MediaXP, whom we feel will do a brilliant job in extending the quality and focus we’ve worked so hard to establish” said Chris James, Steel Media’s MD.

“It’s been an exciting year for Steel Media so far with the recent acquisition of AppSpy.com and a few key hires, but we’re not done yet, so watch this space!”



For more information, contact:

Chris James ( chris@steelmedia.co.uk)

Peter Konhäusner ( pk@mediaxp.de)


Notes to editors

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. With a team boasting over 50 years of experience in consumer and contract publishing, the company currently publishes Europe’s biggest mobile and handheld gaming website PocketGamer.co.uk, the leading mobile games industry portal PocketGamer.biz, consumer friendly mobile entertainment site PocketPicks.co.uk, and respected iPhone gaming portal AppSpy.

Steel Media also runs iPhone Quality Index, as well as the iPhone Alliance and Smartphone Alliance advertising networks, syndicates content to mobile operators and handset manufacturers, and provides a range of editorial, design and other contract publishing services to a number of leading blue chip brands.

For further information the Pocket Gamer network or Steel Media, contact Chris James: chris@pocketgamer.co.uk

About MediaXP

Founded in 2008, the Viennese publishing house is one of the leading lifestyle and entertainment publishers of the German-speaking market. Its sizeable online presence includes GamingXP.com, the German edition of IGN.com, MobileXP.com, OnlineXP.com, BusinessXP.com, BrowserSpieler.com, GameU.net and 3DSNews.de. In addition, the publisher focuses on print productions, as well as special corporate publishing products.

For further information the MediaXP network, contact Peter Konhäusner: pk@mediaxp.de  

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