PocketGamer.biz analysis of announced iPad launch games highlights dominance of ports of iPhone puzzle games

PRESS RELEASE

For Immediate Release

London, UK– 23rd March 2010– With anticipation increasing prior to the launch of Apple’s iPad in North America on 3rd April, PocketGamer.biz has analysed data based on the games announced for the new device.

Using a list of 97 titles, (either publicly announced or that are known to be coming to the platform), the team discovered the typical launch game for iPad will be a port of an iPhone puzzle game developed by an indie American studio.

In terms of a detailed breakdown of the data, the most popular genres are;

Puzzle 26%

Action 12%

Sports 10%

Strategy 7%

Card or board games 7%

Shooter 6%

The origination of iPad games is as follows;

Port of existing iPhone game 65%

New title 16%

Version of console game 10%

Sequel of iPhone game 4%

Version of PC game 3%

Version of mobile game 2%

Breaking down the type of studios launching iPad games;

Indie 44%

Publisher 31%

Mid-tier developer 23% (large indie)

Other 2%

Finally, the geographical location of developers;

US 48%

UK 10%

Canada 7%

France 5%

Korea 3%

Germany, Finland, Sweden, Australia, New Zealand and Poland 2%

“It seems most iPhone game developers are planning to release a title for iPad, so it will be fascinating to see how this breakdown analysis changes as we get closer to launch and more games are announced,” said Jon Jordan, PocketGamer.biz editor.

“There’s certainly not going to be a lack of iPad titles available on 3rd April and we’re already seeing some novel announcements with the likes of Oujia board app SpiritPad, not to mention larger versions of old favourites such as Flight Control and Zen Bound.”

The full analysis can be read on PocketGamer.biz

CONTACT

For more information, contact Jon Jordan ( jon@pocketgamer.co.uk)

Ends

Notes to editors

About PocketGamer.biz

Launched in July 2008, sister site PocketGamer.biz is the UK’s mobile game industry-focused site from the highly experienced team behind PocketGamer.co.uk. It aims to cover the issues affecting the sector by providing the insightful news, features and opinion that it deserves, while working to help push this multi-billion industry forward. www.pocketgamer.biz

About the Pocket Gamer network

PocketGamer.co.uk is the UK’s most popular destination website for mobile and handheld gaming news, previews and reviews. The site was established by Steel Media in March 2006 and now reaches an audience of over 500K readers per month, generating over 1.8 million page views online, plus an additional audience via our wap and iPhone editions. www.pocketgamer.co.uk

Steel Media also publishes a bi-monthly Pocket Gamer mobile games magazine in association with leading mobile operators in the UK which is distributed in-store and online with a readership of c.200K.

In addition, Pocket Gamer reviews and content appear on the wap portals of leading UK operators and handset manufacturers, providing a total estimated audience in excess of 4 million each month.

Building upon the success of the UK site, Steel Media extended its proven formula to the French market with the launch of a bespoke, fully localised portal written and edited by an experienced and dedicated team of French game journalists to deliver the same quality of expert news, features, reviews and opinion for which Pocket Gamer is renowned.

www.pocketgamer.fr

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. Headed up by Chris James and with a team boasting over 50 years of experience in consumer and contract publishing, the company currently publishes mobile and handheld gaming websites PocketGamer.co.uk and PocketGamer.fr, industry focused site PocketGamer.biz and consumer friendly mobile entertainment site PocketPicks.co.uk. Steel Media also supplies mobile gaming news and other contract services to a number of third-party publishers and brands.

For further information the Pocket Gamer network or Steel Media, contact Chris James: chris@pocketgamer.co.uk

Media Contact

Chris Bignell

XL Communications Ltd

Phone: 07834 020460

Email: chris@xl-comms.com


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