Point of View teams up with Philips amBX and Ubisoft for a unique PC gaming bundle

POINT OF VIEW, well known for its range of NVIDIA-based graphics cards, today announced the release of the Point of View / Philips amBX / Ubisoft bundle, containing the Philips amBX ProGamer kit and a full version of Ubisoft’s award-winning PC game, Brother in Arms: Hell’s Highway, powered by a Point of View GeForce graphics card.

Famous for its long history of game bundles, Point of View brings you the first collaboration of its kind. The ultimate gaming bundle will take PC gaming entertainment to a whole new level of realism.

As a long-time NVIDIA official board partner, Point of View delivers high-quality and high-performing GeForce graphics cards. Get your hands on this special bundle with either a GeForce 9600 GT or a GeForce 9500GT, both equipped with 512mb superfast DDR3 memory and DVI and HDMI onboard. Furthermore, these graphics card have full support for DirectX 10, Shader model 4.0 and, of course, PurevideoHD for decoding high-definition movies.

Creating‘ambient experiences’, amBX takes the gameplay experience out of the traditional gaming world screen and into the real world through light, colour, sound, rumble and even airflow, all delivered by the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and variable speed desktop fans. The bundled Philips amBX ProGamer kit consists of a central lighting/control station, a pair of 40W satellite speaker lights and a powerful 80W subwoofer.

Brother in Arms: Hell’s Highway takes place in 1944, during the liberation of the Netherlands in the Second World War. The game tells the story of Operation Market Garden, the journey from Eindhoven - where both Philips and Point of View are located - to Arnhem, on the road later nicknamed Hell’s Highway. Incorporating amBX into the game has created a huge range of real world effects and experiences. LED light effects will deliver directional light - across a 16 million colour range - to indicate danger, bullet and shrapnel impact and simulate everything from the use of torches in dark environments to full-on explosions.

Sold separately as part of an Extension Kit, the amBX-enabled desktop variable speed fans simulate wind speed from soldier movement on foot, in the air and in vehicles, as well as punches of airbursts from explosions and object collision. Furthermore, the wrist rumbler effects create distinct tyre and track rumble from different vehicle types, a wide range of weapon recoil effects and the thud and shock of being on the receiving end of a bullet, grenade or bomb. The elements of the Extension Kit can easily be plugged into the Progamer Kit that is part of the bundle offer.

The Point of View / Philips / Ubisoft bundle will be initially available with the Point of View GeForce 9500GT 512mb DDR3 and Point of View GeForce 9600GT 512mb DDR3.

For review samples, please contact our marketing department through: marketing@pointofview-online.com of call +31 40 262 92 92

product codes:

BND-150904-1 bundle with GeForce 9500 GT 512mb DDR3

BND-150960-2 bundle with GeForce 9600 GT 512mb DDR3

External links

www.pointofview-online.com

www.philips.com/amBX

www.brothersinarmsgame.com

About Point of View Graphics

Point of View, well known for its range of NVIDIA based Graphics cards, is established in the year 2000. Since its inception, the sales of Point of View graphics cards have grownexponentially and our brand can now be seen in more than 70 countries world-wide. The headquarters of Point of View is based in the Netherlands where we operate the market with a European, multi-lingual sales team. However, our offices include: Point of View Belgium, Point of View France, Point of View Spain, Point of View Italy, Point of View Taiwan, Point of View China, Point of View USA and Point of View Brazil.

As a high-end brand, Point of View holds a European vision on its product quality control and customer service and support. With excellent warranty conditions, efficient RMA handling and great technical support, Point of View prides itself on a very high level of service. Our focus is on supporting our distributors and partners to supply top quality products and present an exciting and marketable brand to retailers.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of“sense and simplicity”.

Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

About Ubisoft

A leading creator, publisher and distributor of video games, Ubisoft has grown considerably over the past two decades as a result of our strategy centered on the creation of strong brands, in-house development, and a vast global distribution network. This has allowed us to not only produce innovative, high-quality titles but also acquire an in-depth knowledge of our consumers and their expectations. Strong brands play a pivotal role in Ubisofts strategy, ensuring the group's recurrent revenue and long-term financial health. Ubisoft is fortunate enough to have a portfolio of 13 multimillion unit-selling brands that today represent approximately two-thirds of its annual turnover. The company furthermore plans to create three new brands every two years, expanding its catalogue to new market segments.


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