Pokémon Black Version and Pokémon White Version Shatter Japanese Sales Record at Launch

Bellevue, WA—September 22, 2010—After months of anticipation, the Japanese launch of Pokémon Black Version and Pokémon White Version video games for the Nintendo DS TM family of systems are living up to high expectations, becoming the fastest selling DS games ever in Japan over the first week of sales, The Pokémon Company International announced today. Following a record-breaking presale that saw 1.88 million units sold in Japan, initial sales over the first week of the games’ launch have totaled 2.55 million amidst much fanfare and excitement.

Pokémon Black Version and Pokémon White Version introduce a generation of never-before-seen Pokémon characters featured in a thrilling new storyline set in a brand new region. Fans across Japan stood in long lines when the games launched last Saturday, eagerly awaiting the opportunity to become the first to play the new adventure. Immediate sales show no signs of slowing, and with an international launch set for spring 2011, Pokémon Black Version and Pokémon White Version video games are on pace to becoming the best selling in the Pokémon franchise’s history.

For information about Pokémon, go to www.pokemon.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii TM home console and Nintendo DS TM family of portable systems. Since 1983, when it launched the Nintendo Entertainment System TM , Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi TM and Nintendo DSi XL TM , as well as the Game Boy TM , Game Boy Advance, Super NES TM , Nintendo 64 TM and Nintendo GameCube TM systems. It has also created industry icons that have become well-known, household names such as Mario TM , Donkey Kong TM , Metroid TM , Zelda TM and Pokémon TM . A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at www.nintendo.com.

Press Contacts:

Brian Reinert/ Dave Welch

BENDER/HELPER IMPACT

212-689-6360

brian_reinert@bhimpact.com<mailto: brian_reinert@bhimpact.com>

david_welch@bhimpact.com


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