POP STAR PIXIE LOTT DUETS WITH HER VIRTUAL SELF IN NEW MUSIC VIDEO INSIDE EA’S THE SIMS 3 WORLD ADVENTURES

Guildford, UK, November 18, 2009: British pop star and MTV Europe award-winner Pixie Lott today unveils a brand new virtual side to herself in her hot new music video. Working in partnership with number one PC game from Electronic Arts™, The Sims™ 3 World Adventures*, Pixie Lott’s new video is a world first, which sees her perform her number one single‘Mama Do’ in an English and Simlish duet (Simlish is the language the characters speak in the game).

While artists, including Lily Allen and Katy Perry, have recorded Simlish versions of their hit songs in the past, this is the first time an artist has performed their track as a duet with their virtual self.

In the video, Pixie appears as herself in her dressing room getting ready to go on stage and playing The Sims 3 World Adventures on her laptop. As she creates and customises her own Sim (a virtual version of herself in the game), we see the two worlds collide and her Sim-self singing‘Mama Do’ in Simlish as the real Pixie sings in English.

Pixie’s Sim is seen in the game hanging out with friends and creeping out of her mama’s house to see a boy, the real Pixie soon joins in and is seen partying with other Sims within the game, blurring real and virtual life.

The new Simlish recoding of‘Mama Do’ appears in the new videogame, The Sims™ 3 World Adventures which launches this Friday. Players can take their Sims to famous real-world inspired destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and much more with the first ever Sims adventure gameplay. They’ll be able to tune into Pixie’s track whenever they want too.

Pixie Lott said,“ I think it’s really cool to have a song play on the radio, on TV and now in The Sims 3 World Adventures! You can go over to a radio in the game, and select to play the Simlish version of my song‘Mama Do’, and even better you can take that radio with you anywhere you go within the game and hear my Simlish song. I think it’s funny that people will be listening to my tune while they are exploring tombs in Egypt.”

More than a dozen artists have recorded Simlish versions of their hits singles for The Sims™ 3 World Adventures including Nelly Furtado, Stefanie Heinzmann, Matt&Kim and Young Punx.

We have been busy recording the eclectic mix of songs in Simlish, the official language of The Sims,” said Robi Kauker, Audio Director for The Sims Studio at EA™.“ The collection of artists’ songs in the game are fantastic and there’s something every player will recognise and enjoy.”

http://www.eagames.co.uk/thesims3pixie to see Pixie Lott’s brand new video>

Sims can now go on the journey of a lifetime in The Sims 3 World Adventures. They can run from mummies in Al Simhara, Egypt, fill the sky with fireworks purchased from locals in Shang Simla, China and master the art of nectar-making in France. Along the way, they can capture the funny, scary and exciting moments while using the brand new photography skill. Once they have completed their quests players can bring their treasures home with them to reminisce and share. When players register their copy of the PC/Mac version of the game online, they will receive exclusive extra game content with the Explorer’s Loot Set and 1,000 SimPoints** to be used in The Sims 3 Store to customise their game with additional in-game items.

The Sims 3 World Adventures Expansion Pack for the PC and Mac will be released in the UK on 20 November, 2009. The game will also be available for feature phones, the iPhone™ and iPod touch® in early 2010 from EA Mobile™. These versions will have customised mobile gameplay features and music playlists from artists like Pixie Lott, Matt and Kim, Fefe Dobson and Nelly Furtado. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

The Sims 3 World Adventures is rated PEGI 12 (For more information visit www.pegi,info) and is available at retail and online through digital distribution at http://eastore.ea.com. For more information on The Sims 3 or The Sims 3 World Adventures, go to www.thesims3.com. To download artwork, please visit www.eagames.co.uk/press.

*Requires The Sims™ 3 or The Sims™ 3 Collector’s Edition for PC/Mac to play.

**INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details

About The Sims

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims quickly has become a universal gaming and cultural phenomenon. The Sims 3 sold 3.7 million copies since launch through June 30, 2009 and was the best-selling PC launch in EA’s history. Fan intensity is evidenced through the nearly 65 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 YouTube Channel is within the top 5 most viewed sponsored channels of all time with more than 22 million video views. The Sims 3 took the social media sites by storm with half a million fans on the official Facebook page for the game and nearly 30,000 followers on the Twitter official game page making it one of the most popular games on Twitter. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.


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