PopCap Chooses Acme Mobile For Southeast Asian Mobile Distribution

SINGAPORE and SEATTLE, Washington– March 6, 2008 - PopCap Games, the leading developer and publisher of casual games, and Acme Mobile, Southeast Asia’s leading distributor of mobile entertainment content, today announced an agreement that will see PopCap’s award-winning mobile games distributed to over 250 million mobile subscribers across 6 Southeast Asia countries starting today.

Beginning with the hugely popular casual game titles Chuzzle® and BookwormTM, PopCap will use Acme Mobile’s“Amob.com” family of web and WAP sites ( www.amob.com and wap.amob.com ) and wide network of carrier relationships to distribute its titles to mobile phone subscribers in Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam.

“Acme Mobile’s unique combination of its Amob.com direct consumer channels, carrier connections and regional marketing expertise make them a perfect partner for PopCap,” says James Gwertzman, VP of Asia/Pacific for PopCap.“We decided to enter Southeast Asia in a big way, with a strong partner who could quickly help us build our mobile brand, and we found that partner in Acme Mobile.”

Paul Meyers, Acme Mobile’s CEO says,“Acme Mobile is delighted to be chosen as PopCap Games’ mobile distribution partner for Southeast Asia. PopCap’s games are really fun and engaging– we love to play them ourselves! They’re also a perfect fit for the dynamic, young audience of mobile casual game players in the region.”

The leader in casual game development and publishing, PopCap Games is best known for publishing such hugely popular titles as Bejeweled®” and Bejeweled 2 Zuma® and Peggle® and virtually defining the entire casual game space. With more than a billion Web downloads of its games, PopCap is now expanding its reach into mobile devices around the world.

Giordano Contestabile, PopCap’s Director of Asia-Pacific Business Development adds:“We were very impressed with Acme Mobile’s‘Ace’ provisioning platform, allowing us to quickly deploy our titles across so many different channels, with separate campaigns and promos running for each. We look forward to working with Acme to help make PopCap’s titles the best-selling casual mobile games in Southeast Asia.”

Meyers concludes:“We’ve spent the last five years building out‘Amob.com,’ deploying‘Ace’, and building our reputation as a leading distribution company in Asia. Partnering with a company like PopCap Games further underscores our commitment to becoming the Number One Mobile Distribution Partner in Southeast Asia.”

About PopCap

PopCap Games ( www.popcap.com) is the leading multi-platform provider of“casual games”­ fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 180 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.

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The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.

About Acme Mobile:

Acme Mobile is Southeast Asia’s premier distributor of mobile entertainment content. Acme works with the world’s leading creators of mobile games, images, music and video, distributing their content through it's network of more than 70 carriers and portals across 14 Asian countries.

Acme’s direct-to-consumer mobile entertainment portals - www.amob.com and wap.amob.com stretch across 6 Southeast Asian countries - Thailand, Malaysia, Singapore, Indonesia, Vietnam and the Philippines– selling a wide range of mobile entertainment products to the region’s 250+ million mobile subscribers via web, WAP and SMS.

Founded in 2002, Acme Mobile is a privately held company with offices in Singapore, Bangkok and Manila.

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PopCap and Bejeweled are trademarks of PopCap Games, Inc. and may be registered in some countries. Other company and product names may be trademarks of their respective owners and are used for the benefit of those owners.

Contacts:

Acme Mobile:

Paul Meyers, CEO

paul@acme-mobile.com


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