PopCap Games Launches All-New Adaptation of Bejeweled® and Standalone, Freemium Edition of Bejeweled Blitz Both for iPhone a

Dublin, Ireland —December 7, 2011 —PopCap Games, the worldwide leader in casual games, today announced the launch of an all-new adaptation of Bejeweled ® as well as a standalone, freemium edition of Bejeweled Blitz both  for iPhone and iPod touch. The rollout of these titles initiates a new strategic direction for PopCap’s blockbuster puzzle game franchise on mobile platforms — now with expandable, evergreen game experiences suited to every gaming taste and budget. 

With the launch of these new iterations of Bejeweled, PopCap will retire Bejeweled 2 for iPhone and iPod touch, making way for the next generation of the franchise with continuously evolving features and content. Players can visit the Apple App Store to download the all-new Bejeweled for €0.79 (UK £0.69). The standalone, freemium edition of Bejeweled Blitz is available at no cost. Both games will be rolling out worldwide in different geographies throughout the day.

“With nearly 40 million mobile units sold over the past eight years, Bejeweled is the second best-selling mobile game of all time, behind only Tetris,” noted Giordano Bruno Contestabile, Bejeweled franchise business director at PopCap Games. “As we strive to reach virtually everyone with a mobile communications device, PopCap will continue to make games that are even more accessible to that ever-expanding global audience. We’re taking a critical step toward this goal with the introduction of these new Bejeweled titles that will enhance our offerings on the iPhone for years to come.”

All-New Bejeweled for iPhone

The all-new Bejeweled for iPhone and iPod touch is the next major installment of PopCap’s flagship franchise on mobile, and will continually evolve with a range of new and exciting features well into the future. Initially, the all-new Bejeweled features popular game modes, eye-popping, enhanced high-res graphics, plus new, optimized gameplay, including:

◊             New high-res graphics and retina display support

◊             3 game modes: Classic, Zen (featuring 6 ambient sound tracks and 6 mantras) and Diamond Mine

◊             In-game leaderboards to track personal high scores

◊             User profiles with gameplay statistics and 30 PopCap icons to personalize the experience

◊             7 achievement badges with 4 levels each (bronze, silver, gold, platinum),  plus 3 elite badges

◊             A player ranking system

Bejeweled Blitz Standalone Freemium Edition for iPhone

Marking the first time PopCap has offered a freemium title, the new standalone edition of Bejeweled Blitz for iPhone and iPod touch is an exciting spin-off of the phenomenally popular game mode — available now as a free download with full Facebook integration and cool new content. The freemium edition offers the same riveting 60-second game action, just as in the original Bejeweled Blitz experience, but now adds a number of new features, including:

◊             An entirely new and irresistible user-interface

◊             The Daily Spin feature where players try their luck to get bonus coins

◊             A fun new tutorial system to help get new players moving up the leaderboards as quickly as possible

◊             Retina display support and more

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 500 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

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The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.

 if you require any images please follow the link to download – http://dropbox.popcap.com/PR/PopCapImages/Images_Bejeweled%20Blitz_Bejeweled%20iPhone.zip

PR Contacts:

International:

Cathy Orr

corr@popcap.com

+353 1 646 8107  


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