PopCap Games Launches Bejeweled® HD for iPad®

DUBLIN, Ireland —May 17, 2012 — PopCap Games, the worldwide leader in casual games, today announced the launch of Bejeweled ® HD for iPad ® . This premium, native adaptation of PopCap’s blockbuster franchise delivers eye-popping HD graphics via retina display support, four popular game modes (Classic, Butterflies, Diamond Mine and Zen), Game Center support, and optimized features for iPad.  The game is launching worldwide, rolling out in geographic territories over the next 24 hours, and can be purchased for 2.99€/£2.49 via the Apple App Store and iTunes. The game will be available in English, French, Italian, German and Italian.

“The  iPad has become a de facto standard for tablet gaming and is an ideal platform for the Bejeweled franchise,” noted Giordano Bruno Contestabile, Bejeweled franchise business director at PopCap Games. “This native adaptation is one of our best yet, and will enthrall players with fantastic HD graphics and optimized gameplay.  As Bejeweled further evolves, we’ll continue to bring exciting new iterations, updates and content to millions of new and existing players.”

Game Features At-a-Glance

◊          Stunning HD graphics; full retina display support for the new iPad

◊          Four great game modes: Play the ever-popular Butterflies and Diamond Mine, along with Classic and Zen for hours of challenge and fun

◊          Game Center Support: Compete against your friends and climb the leaderboards

◊          Create electrifying special gems like Flame gems, Star gems, Hypercubes, and Supernova gems

◊          Earn badges and Game Center achievements to show off your best skills

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 500 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

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*** Optimum compatibility with the new iPad ***

Bejeweled and PopCap are trademarks of Electronic Arts Inc. 


Cathy Orr


+353 1 646 8107


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