PopCap Intros Free Bejeweled® Game for iPhone

SEATTLE, Washington– July 30, 2007— PopCap Games, the leading developer and publisher of casual games, today announced that it has launched a custom version of its flagship game Bejeweled® for the Safari® Web browser on Apple Inc.’s new iPhone® and is making it available at no cost to iPhone owners. Beginning today, iPhone users can log on to www.popcap.com via the iPhone’s Web browser and play the iPhone-specific version of the original match-3 puzzler Bejeweled for free. This customized version of Bejeweled leverages the Web 2.0 capabilities of Safari and the wireless capabilities of the iPhone, and has been optimized to take advantage of the iPhone’s unique display and input controls. PopCap developed the Safari-based version of Bejeweled in partnership with Polish developer Arkadiusz Mlynarczyk, one of the first programmers to take advantage of the Apple iPhone’s capabilities for video gaming purposes.

“We’re excited to be providing the most popular puzzle game of the 21st century to users of the most advanced mobile device yet created,” said Andrew Stein, Director of Mobile Platforms at PopCap.“We wanted to give the hundreds of thousands of iPhone users a fun, fast gaming fix– and at no cost, no less.”

PopCap’s leadership role in the mobile gaming sector is reflected in several recent milestones, including the hiring of key mobile industry executives, establishment of direct partnerships with wireless carriers, and the recent launch of Chuzzle™ Mobile, the first mobile game that PopCap has developed and distributed directly. Bejeweled and Zuma™, two of PopCap’s most popular games, have also been runaway successes on Video iPods since their introduction on those devices last year.

About PopCap

PopCap Games ( www.popcap.com) is the leading multi-platform provider of“casual games”— fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 120 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have been downloaded more than 350 million times by consumers worldwide, and its flagship title, Bejeweled, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.

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PR Contact:

Garth Chouteau

garth@popcap.com

415-602-8147


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