PopCap Launches“Show Your Bejeweled® Love” Contest

Dublin, Ireland– April 27th, 2010— PopCap Games, maker of some of the world’s most popular video games, today announced the inception of its“Show Your Bejeweled® Love” contest as part of the company’s celebration of the 10th anniversary of its flagship franchise. The contest begins today and ends May 26th 2010 and is open to residents of the US, Canada (except Quebec) and the UK.

Participants must submit a YouTube video illustrating or describing their affinity for Bejeweled in two minutes or less. From the weird and wacky to the fun and fanatical, all sorts of submissions are welcome. US$5,000 in prizes will be awarded to the top 10 entries, including a limited edition notebook PC and two iPads, each with custom-designed,“Bejeweled 10th Anniversary” engravings.

More than half a billion people worldwide have played Bejeweled over the past decade, which still blows our minds,” said Jason Kapalka, co-founder and Chief Creative Officer at PopCap and co-creator of Bejeweled.“ Their enthusiasm for the game is unquestioned and we thought it would be fun to reward that incredible devotion in some way.”

Members of PopCap’s art and game design teams will comprise the judging committee.

Judging will occur throughout the contest period and will be based on three equally weighted criteria: enthusiasm, presentation and knowledge of Bejeweled. Top entries will be posted on the site throughout the duration of the contest. Complete contest rules and the official submission form can be found at www.bejeweled.com

About PopCap

PopCap Games ( www.popcap.com) is the leading multi-platform provider of fun, easy-to-learn, captivating video games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 260 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled, has sold more than 50 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, social platforms, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more), popular game consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap is the only“casual games” developer with leading market share across all major sales channels, including social, Web portals, retail stores, mobile phones, MP3 players, and game devices.

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