SEATTLE, Washington– September 5, 2008— PopCap Games®, the leading developer and publisher of casual games, today announced the forthcoming launch of Peggle® Mobile, which will be made available for a wide array of handsets from all major wireless carriers in North America, the United Kingdom and parts of Europe beginning in later this month.
PopCap currently has nearly a half-dozen yet-to-be-announced mobile titles under development, and a host of acclaimed mobile and handheld games already available. Now, with Peggle Mobile, PopCap will be delivering the same level of unique and enthralling game action to an even wider base of gamers on-the-go.
“PopCap continues its strong support of the mobile games market with a steady stream of internally developed handheld titles that give players great gameplay value anywhere, anytime,” noted Andrew Stein, director of mobile business development at PopCap.“Peggle is among a growing list of AAA mobile titles that PopCap is aggressively bringing to market for all sorts of mobile devices from cell phones, smartphones and PDAs to PocketPCs, iPods, iPhones, and more.”
Since its first introduction in March 2007, Peggle has been downloaded more than 20 million times on the Web, and garnered more than a dozen awards from leading industry associations and trade journals.
Peggle combines elements of pinball, pool and pachinko to create a completely different kind of game experience. The game challenges players to use skill, strategy and luck to clear progressively more difficult levels of orange pegs by firing a small silver ball from the top of the screen. Stationary and moving obstacles along with numerous power-ups and special effects combine with dynamically-assigned peg colors to make each level unique every time it’s played.
Peggle joins a host of tremendously successful titles, including Chuzzle™ Mobile and Bookworm™ Mobile, all of which were developed internally and published by PopCap in North America and Europe. Peggle for click-wheel iPod, introduced in late 2007, has also enjoyed critical and commercial success, and is the highest-rated game for iPod based on customer rankings in the iTunes storefront. Additionally, Bejeweled and Zuma™, two of PopCap’s most popular games, continue their positions among the best-selling mobile games of all-time, with Bejeweled still ranked as the overall #2 game in N. America through Q1 2008. Earlier this summer, PopCap also developed and launched the well received Bejeweled 2 for iPhone/iPod Touch.
PopCap Games ( www.popcap.com) is the leading multi-platform provider of“casual games”— fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.
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