POPCAP® HITS FOR XBOX 360 HITS UK RETAIL SHELVES

Thursday 10th February 2011: Mastertronic, the UK’s leading independent publisher of computer and video games, today announced details of PopCap ® Hits - a classic collection of four stellar game brands to be released for the Xbox360. PopCap Hits brings together some of PopCap’s greatest titles: Bejeweled® 2, Peggle®, Feeding Frenzy™ and AstroPop™ for the first time in one collection.

The first ever collection of Xbox Live games to be available as a boxed collection at retail, PopCap Hits will be released18 th February 2011 .

Mastertronic’s Product Director Neil McKenna said“Research has shown that 30 per cent of Xbox 360 owners connected to Xbox Live have never downloaded an Arcade title– which leaves a huge audience who have never considered buying one of these universally popular games. PopCap titles are renowned for appealing to everyone– young, old, male, female– making them truly mainstream titles. This collection represents significant value for money, and will prove to be a real draw for those unfamiliar with downloading titles– and also act as a permanent keepsake for fans of PopCap.”

Bejeweled 2 is the most popular casual game of the 21 st Century. The franchise boasts over 350 million downloads to date and over 50 million units sold. In this classic game of gem swapping and explosive action, match sparkling gems three at a time to make them burst in showers of colour and points. Match four or more to create power gems that boost your score and your mood with dazzling cascades and combos. Soar to gem-matching heights in Classic mode, or speed through matches against the clock in Action. For even more dazzling fun, bump up your brainwaves with multi-faceted Puzzles, or enter the Zen state of Endless play.

Peg-busting phenomenon Peggle - voted Top 10 best Xbox Live Arcade games in 2010 by IGN - has achieved over 50 million downloads on the internet alone. A blend of pachinko, pinball and pool, the challenge is to conquer 55 levels with 10 mystical Magical Powers and rack up bonus points. Face off against friends in 4 player Xbox Live multiplayer play and take your best shot at becoming the ultimate Peggle Master

Feeding Frenzy - the action-packed deep-sea challenge. Immerse yourself in stunning underwater environments as you slurp, gulp and crunch your way along 50 frenzied levels and eat anything smaller than you. Can you overcome the fearsome Shark King?

Arcade-puzzle action in AstroPop - Choose from four space pilots, each with unique abilities and weaponry, to grab and blast bricks and clear a path to the stars. AstroPop blends two different gameplay modes (Classic and Survival) with 33 challenging bonus rounds, offering hours of replay fun for all ages.

PopCap Hits will be released on Xbox 360 on 18 th February 2011.

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For more information, please contact Harry Cole or Simon Byron at Premier PR.

Notes to editors:

About the Mastertronic Group Limited

Mastertronic Group offers a range of publishing services which help content creators and owners reach consumers via both packaged goods in high street and online retail and in the digitally only space. The Group has a number of publishing labels, each focused on specific audience demographics. Established  PC titles are re-published through the Sold Out and M.A.D. (Mastertronic Added Dimension) ranges , Indie developed games from the digital space are published through Great Indie Games and casual games through Everyone Can Play . Specialist PC simulations are published under the Just Flight & Just Trains labels and console/ mobile formats (Wii, DS, Playstation, Xbox,, iOS and Android) via Blast Entertainment (children’s titles) and Mastertronic.  The Group also offers a‘cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing, to retail and digital distribution, through The Producers  as well as specialist PC download site, Get Games.  For content owners who have their own brands and need access to retail markets, Mastertronic has access to 15,000 retail accounts via its innovative partnership with Sony DADC, Mastertronic powered by Sony DADC.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of more than 400 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

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The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners. 

 


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