Popcorn Arcade TV Marketing Campaign in time for the Easter Bunnies Spend...

London, 16th November 2007, Stourbridge, England. Data Design Interactive - a successful video games publisher and games developer, today revealed details of its TV advertising campaign for the Popcorn Arcade range of Wii titles. The campaign is set to run for the whole Easter Holiday period with the adverts showcasing the great range of games available on the Popcorn Arcade label. The titles (Kawasaki Quad Bikes, Mini Desktop Racing, Ninjabread Man, Billy Wizard and Myth Makers Super Kart GP) are all priced at£19.99 and form part of Popcorn Arcade's strategy of building a portfolio of Wii titles at affordable prices.

The UK TV campaign signifies Popcorn Arcade's biggest ever advertising spend following the continued success of its titles at retail. The adverts will run for 6 weeks on the following channels - Pop TV, Cartoon Network, Cartoon Network 2, Boomerang, Cartoonito and Jetix. Popcorn Arcade will follow up this campaign with regular monthly TV slots to coincide with its monthly release of new titles through the busy Summer Holiday period, additionally supported by adverts across print and online. Further campaigns will then continue in the run up to the busy Christmas period.

The hype generated will also be replicated in-store; with a major push at retail through merchandising solutions coupled with over 20 available titles that cater for gamers of all ages.

Data Design Interactive is part of Green Solutions Ltd (GSL) which manages the production of interactive products for the entertainment industry. From game design, development and publishing on PC and Console. GSL owns the popular MYTH MAKERS and KIDZ SPORTS brands and the publishing rights to the GODS development system. We control a number of studios which specialize in key areas. Data Design Interactive develops and publishes, and is a licensed publisher for Sony Playstation, Nintendo and Microsoft, Artworld Studios for computer animation and Advergaming is the market leader for in game advertising and custom games. Popcorn Arcade www.popcorn-arcade.com is the brand name for our family friendly, value priced Wii range.


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