Pottermore and 4oD launch chief Rod Henwood joins nFluence advisory board

SEATTLE and LONDON – 13 th May 2013 - nFluence Media, leaders in user generated interest graphs, today announce the appointment of Rod Henwood to its advisory board.

Henwood was most recently the launch chief executive of Pottermore, JK Rowling's ambitious plan to create a digital universe for her Harry Potter franchise. Commenting on the appointment, Henry Lawson, nFluence CEO, said “We are incredibly pleased to have Rod Henwood take up a position within the nFluence advisory board. Rod has instigated many of the innovations we take for granted in media today, and his knowledge and experience are second to none.” Lawson continued “As nFluence seeks to broadens its offering into all forms of addressable media it’s clear that Rod can really help nFluence grow, and we are delighted he has agreed to join us.”

Rod Henwood, nFluence advisory board member, added, “In the world of watching what you want, when you want and anywhere you want, the ability to deliver the relevant content to people is becoming increasingly important and, in many cases, replacing channels.  nFluence’s approach to personalization, with consumers having fun creating their own autographs™, is truly groundbreaking” He added, “The possibilities for nFluence’s technology in media are clear, and I am excited to be able to help them bring these to market.”

Henwood has held various senior level positions within media organisations including the aforementioned Pottermore, Project Kangaroo (the online TV joint venture between ITV, Channel 4 and the BBC which ultimately paved the way for the current YouView service) and, between 2005 and 2008, he was the new business director at channel 4, during which time the broadcaster launched its on-demand TV service, 4oD. 

nFluence Media is a marketing technology company that lets consumers have fun creating autographs™. autographs™ contain 84 demographics, 600+ interests and 2,000 brand affinities that consumers can continually refine and add more valuable opinion data too. Marketers now have opt-in data that is privacy-safe and, more importantly, straight from consumers.

For more information please contact:

Keef Sloan

Keef.sloan@peppermintp.com

07973 614302

NOTES FOR EDITORS:

About nFluence Media

Headquartered in Seattle, Washington and London, England, nFluence Media is a marketing technology company that lets consumers have fun creating autographs™. autographs™ contain 84 demographics, 600+ interests and 2,000 brand affinities that consumers can continually refine and add more valuable opinion data too. Marketers now have opt-in data that is privacy-safe and, more importantly, straight from consumers.

Founded by Henry Lawson, CEO and Brian Roundtree, CTO, in 2010, nFluence Media puts power back into consumers’ hands when it comes to controlling their digital presence. nFluence Media is venture-backed and launched their first mobile app to utilise the autograph™ technology in March 2012. Henry Lawson previously spent 20 years running marketing technology companies including Interep and Donovan Data Systems (now MediaOcean). Brian Roundtree is a successful serial entrepreneur, having previously founded SNAPin Software, which sold to Nuance Communications for $224M in 2008. Together, they are focused on delivering marketing messages to those who are interested, when they want it.  For more information, visit www.nfluence.com

 


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