Powered by PlayJam - Company signs first white label deal with a focus on Asia.

London: Thursday, February 14th, 2013. PlayJam, the company behind GameStick, today announced that it had partnered with Korean and Japanese hardware manufacturer Avantis to license it’s TV games platform technology to power a new games console destined for the Korean and Japanese markets. The partnership signals PlayJam’s first licensing deal as part of its wider strategy to powermultiple devices following the highly successful launch of it’s own product - GameStick - on Kickstarter in January.

"Bringing affordable games to the big screen is absolutely central to PlayJam’s mission”, says Jasper Smith, CEO, PlayJam. “The TV games eco-system is rapidly evolving with a number of hardware manufacturers expected to enter the market over the coming years. PlayJam is well placed to help power this transition through the licensing of our built-for-TV games platform and a growing development community.We are delighted to be extending our technology, content and know-how to Avantis to power a games console focused on the Asian market.”

Mr. KJ Yoo, President of Avantis comments "By using PlayJam’s Games Platform, we are free to concentrate on our core competence of designing great hardwarewithout having to make the substantial investment required to deliver the on screen user experience that today’s gamers expect. Using PlayJam’s virtual console brings Avantis the service, scale and support needed at a fraction of the cost.”

PlayJam Games Platform is an open architecture environment providing game developers with an advanced tool-set to enhance, promote, monetize and distribute content via connected TV devices. Features such as worldwidebilling, leader-boards, tournaments, ad serving and analytics can be quickly integrated via PlayJam’s SDK prior to distribution across its network of supported devices.

"This is the start of a new era for the development and distribution of games on TV and we are excited to be at the center of it”, continued Smith. “PlayJam is partnering with some great companies such as Green Throttle Games and Avantis to shape and establish an ecosystem around what we believe will be the future of affordable gaming on the big screen. With changes expected particularly in the Chinese console market over the next few years, Asia is a key focus for us.”

About PlayJam:

PlayJam is backed by GameStop, Adobe, Endeavour Ventures, London Venture Partnersand a number of game industry luminaries.

PlayJam is the world’s leading provider of games on Smart TV devices, representing over 35% of all games played on Smart TV in over 100 territories Worldwide. Monthly Active Users grew by over 1000% in 2012, and PlayJam Games Network now serves over 150 TV apps on Samsung, LG, Panasonic and a number of other CE manufacturer devices, such as Western Digital.

The company recently completed a highly successful Kickstarter campaign to fund the launch of its dedicated games console – Gamestick, which closed at 650% of the original target and is due to ship in April this year.


Press -                                                 

Laura West

Super M PR


+44 (0)7968 544871


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