Montreuil, September 13, 2010. Anuman Interactive is pursuing its international development strategy with the opening of a subsidiary in New York designed to coordinate its activities in the United States. After the creation of the HdO Adventure collection (August 2009) and the acquisition of the Microïds brand (November 2009), Anuman Interactive is now tackling the development of its international business by means of physical and digital products (iPhone, iPod Touch, and iPad).
For this reason and in order to consolidate its ambitions for distribution in the United States - the leading market in the world in terms of electronic multimedia content - Anuman Interactive is opening a branch in the United States that will be managed by Michele Anouilh (formerly with Scholastic Inc).
With a strong background in publishing and video games, Michele Anouilh has spent 10 years supervising international sales (Asia, Europe, Latin America, etc.) for Scholastic Media’s interactive games’ catalog. As a reminder, Scholastic Inc. is a leading worldwide publisher in the edutainment segment (books, video games, etc.)
Stéphane Longeard, Anuman Interactive’s CEO, explains that“the opening of an office in the United States is a prerequisite if we want to increase our business outside of France. With licenses as powerful as those in the Microïds catalog (Dracula, Egypt, Syberia, etc.), our HdO Adventure collection as well as Michele’s presence, we are now hoping to establish ourselves on the American video game market for the longterm. All the sector’s major stakeholders are there (Apple, Microsoft, Big Fish, Google, etc.) and it is up to us to create profitable business
Michele Anouilh, VP Business Development North America, adds that“the setting up of this office will help us strengthen Anuman’s activities in North America and facilitate communication with our different contacts: partners, publishers, distributors, and journalists. I will be coordinating communication and marketing efforts for the United States and am planning to generate new business opportunities using download platforms”.
To contact our American office:
VP Business Development, North America
Tel: (+1) 347-394-4790
About Anuman Interactive
Created in 2000, Anuman Interactive SA is a mainstream software publisher and is a leader in the fields of architecture, the Highway Code and creative activities. As a subsidiary of the Media-Participations Group, Anuman Interactive positions itself as an innovative and dynamic publisher with its flagship video game titles (Trainz, Pacific Storm, Prison Tycoon) and on the edutainment market with the titles Clifford, Casper and Muppet Babies.
Anuman Interactive is proud to have a number of prominent partners for the design of high performance software: Renault, M6, Hatier, Atari, Système D, ParuVendu…
Since 2007, Anuman Interactive has also been publishing games for the Nintendo DS, Wii, Sony PSP as well as applications for the iPhone and iPod Touch. At the end of 2009, Anuman Interactive acquired the Microïds brand and portfolio, which is known globally for its high quality video games.
For more information, visit www.anuman.fr
Press Contacts :
Anuman Interactive (North America) - Michele Anouilh– firstname.lastname@example.org
Anuman Interactive (Europe) - Guillaume Bastide - email@example.com
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