PREPARE FOR TOTAL WAR AT EDINBURGH INTERACTIVE 2010

Monday 5th July/... Edinburgh Interactive today announced that The Creative Assembly will deliver an exclusive session on Total War TM , the leading PC strategy series, as part of this year’s public evening screenings programme.

The free-to-attend game screenings are one of the most popular aspects of Edinburgh Interactive, offering members of the public exclusive glimpses of future video game releases. Taking place at The Filmhouse, a cultural cinema in the heart of Edinburgh, the Total War one-hour session will run on the evening of Thursday 26th August.

The Creative Assembly’s Mike Simpson, the Godfather of Total War, will provide attendees with a unique insight into the history and evolution of the Total War series, which this year celebrates its 10th anniversary. The session will also play host to an exclusive demo of the recently announced Shogun 2: Total War, the sixth instalment of the multi award-winning strategy franchise on PC. The public screening will then conclude with a Q&A session allowing members of the audience to grill The Creative Assembly on all things Total War.

Mike Simpson, Creative Director, The Creative Assembly, said:

“We’re looking forward to revealing the history and evolution of the series during its first decade to Total War fans at Edinburgh Interactive, as well as detailing how recent technological developments have allowed us to portray one of history’s most exciting civil wars in Shogun 2: Total War.”

The Edinburgh Interactive conference delivers a lively schedule from a wide range of industry sectors including games, social networking, mobile entertainment, education, music, film and television. It also plays host to a range of free events including a games showcase and the public games screening programme.

Further information regarding the Edinburgh Interactive public screenings programme and availability of tickets will be available soon, via www.edinburghinteractive.co.uk

For press enquiries and publishers wishing to submit public screening content to this year’s Edinburgh Interactive, please contact stuart.taylor@bhpr.co.uk or laura.west@bhpr.co.uk

For more details about partnership opportunities please contact alexa.turness@bhpr.co.uk

For more information on Total War, please visit www.totalwar.com

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About Edinburgh Interactive 2010

Now celebrating its eighth successful year, Edinburgh Interactive is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

As ever, Edinburgh Interactive wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors. www.edinburghinteractivefestival.com

Edinburgh Interactive is managed by an Executive committee and a board drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) http://www.tiga.org and the Entertainment&Leisure Software Publishers Association (ELSPA) http://www.elspa.com. EIGF Ltd is the non-profit company behind the festival.


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