PREPARE TO BOOGIE WITH THE SMURFS®! IN UBISOFT’S® NEW VIDEO GAME, THE SMURFS DANCE PARTY

UK– May 18, 2011– Today, Ubisoft announced details for The Smurfs Dance Party, a new dance video game based on Sony Pictures Animation’s 3D family comedy,  The Smurfs. Developed for Nintendo Wii™, The Smurfs Dance Party mixes chart-topping tracks with classic tunes in over 20 fun dances created by professional choreographers and led by legendary characters from The Smurfs. The Smurfs Dance Party will hit stores in July 2011.

In The Smurfs Dance Party, kids and parents can dance alongside their favorite characters and heroes from the feature film including Smurfette, Papa Smurf, Clumsy, Brainy, Gutsy and even Gargamel. Players can enjoy moving to a wide selection of musical genres, including Pop, R&B, Rock and Punk. Each track has unique choreography and can accommodate up to four dancers in party mode.   

A Smurfs-themed video game will also be available on the Nintendo DS™. In The Smurfs on DS, kids can play fun and interactive mini-games including cake decoration, dress-up with Smurfette, and play in the Smurf Symphony. They will also be able to read-along and interact with stories based on The Smurfs movie.

The Smurfs make their first 3D trip to the big screen in Columbia Pictures and Sony Pictures Animation’s hybrid live-action and animated family comedy,  The Smurfs. When the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal, and into our world, they land in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down. The movie is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem&David N. Weiss and Jay Scherick&David Ronn from a story by J. David Stem&David N. Weiss, based on the Characters and Works of Peyo.

Ubisoft’s partnership with Sony Pictures Animation on the development of The Smurfs video game is the fourth collaboration in a successful relationship that includes top-selling video games based on Sony Pictures Animation’s previous animated sensations  Cloudy with a Chance of Meatballs, Open Season and the Oscar®-nominated Best Animated Feature,  Surf’s Up.

 

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009–10 fiscal year Ubisoft generated sales of 871 million euros. To learn more, please visit www.ubisoftgroup.com.

About the Smurfs

The story of the Smurfs– a property created by Peyo– started in 1958 with the creation of comic books which were later brought to the big screen and on television. Over the years, the little blue characters haven’t just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

About Sony Pictures Animation

Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its 2009 worldwide hit, the mouth-watering 3D comedy Cloudy with a Chance of Meatballs, and the 2007 Academy Award®-nominated Surf’s Up with a full slate of feature films including the live-action/animation hybrid film The Smurfs (3D) and the family comedy, Hotel Transylvania (3D). The division is also in production with Aardman Animations on two feature films, the CG-animated family comedy Arthur Christmas (3D) and the stop-frame animated high-seas adventure, The Pirates! Band of Misfits (3D). Open Season 3, the third adventure in Sony Pictures Animation¹s successful Open Season franchise, was released on DVD and Blu-Ray January 2011. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

About Lafig Belgium S.A.

Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.

 

© 2011 Ubisoft Entertainment. All rights reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. SMURFS™&©Peyo 2011 Licensed through Lafig Belgium/IMPS. The Smurfs, the Movie© 2011 Sony Pictures Animation Inc. and Columbia Pictures Industries, Inc. All Rights Reserved. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo.


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