PREPARE TO CREATE SPORTS HISTORY WITH LONDON 2012 - THE OFFICIAL VIDEO GAME OF THE OLYMPIC GAMES

LONDON&SAN FRANCISCO (May 31, 2011)– SEGA® Europe Ltd.&SEGA® America, Inc., today announced  London 2012™ - The Official Video Game of the Olympic Games. The officially licensed video game of the London 2012 Olympic Games will once again be published exclusively by SEGA in partnership with International Sports Multimedia (ISM), the exclusive licensee of the International Olympic Committee (IOC).  London 2012 - The Official Video Game of the Olympic Games will be available for the Xbox 360® video game and entertainment system from Microsoft and the PlayStation ®3 computer entertainment system, hitting stores in 2012.

London 2012 - The Official Video Game of the Olympic Games  will allow gamers to create their own moments of sporting history and fame by experiencing the thrill and adrenaline rush of the events and disciplines that will be a part of the London 2012 Olympic Games. With over 30 events in which to claim gold, players will enjoy more gameplay variety than ever before, even taking the race for medals online by competing for personal and national glory with online leaderboards.

“The London 2012 Olympic Games is sure to be a once in a lifetime experience for many people,” said Gary Knight, Senior Vice President of Marketing at SEGA Europe and SEGA of America. “The official video game will give people all over the world the chance to participate in the greatest sporting event on earth from their homes, even if they are thousands of miles away!”

“London 2012 looks set to be our best ever release in the Olympic Games simulation franchise in terms of both sales and number and quality of events,” commented Raymond Goldsmith, Chairman and CEO of ISM.“We are delighted to be working once again with SEGA to ensure we will achieve this historic milestone.”

Developed by the newly rebranded SEGA Studios Australia,  London 2012 - The Official Video Game of the Olympic Games will truly showcase the studio’s technical prowess and take full advantage of the Brisbane based studio’s state of the art motion capture facility.  

For more information about the game, please visit:  www.olympicvideogames.com/london2012

For any assets, please visit the SEGA press site at  www.sega-press.com

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com

About SEGA® of America, Inc .:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home.  The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.  SEGA of America’s Web site is located at www.sega.com

About ISM:

ISM is active in managing and developing entertainment software applications.  In addition to the exclusive rights ownership of the Olympic Games, ISM is one of the world's leading providers of sports fantasy games, particularly specializing in the football/soccer sector.  Visit the company's website at  www.ismltd.com

TM IOC/USOC 36USC220506. Copyright© 2012 International Olympic Committee ("IOC").  All rights reserved.  This video game is the property of the IOC and may not be copied, republished, stored in a retrieval system or otherwise reproduced or transmitted, in whole or in part, in any form or by any means whatsoever without the prior written consent of the IOC.

Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Contact:

Kerstin Mueller

SEGA of America

kerstin.mueller@sega.com 


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