PRESS RELEASE

Pinnacle Software and Guinness World Records announce the successful completion of their first distribution partnership..

Pinnacle Software is delighted to announce the successful distribution of the“Guinness World Records Gamer’s Edition” to specialist game stores including GAME; Gamestation; HMV and Blockbuster and Independent Stores.

Following the UK launch in February, the Gamer’s Edition went straight in at number 3 on the hardback non-fiction chart after 2 days of sales. The launch event at Zavvi which Pinnacle helped to organise reached a massive 520 million people worldwide via National Newspapers, Gaming Magazines and websites.

Kate White, Head of Marketing for Guinness World Records commented“ Pinnacle has given us an opportunity to sell books in a market sector that we’ve not been in before, and which accounted for 12% of all UK orders which were sold in.”

Peter Sleeman, Managing Director of Pinnacle Software added“ This has been a very exciting project for us, to be working with such a global phenomenon as Guinness World Records and helping them with our extensive experience in this area has been a real pleasure. I am confident the GWR Gamer’s Edition will be the“must have” book for all gaming enthusiasts”.

The Guinness World Records Gamer’s Edition is a 256 page annual paperback with hundreds of videogame world records and more than 600 pictures. It features record scores and fastest times for all major new games on all platforms, plus reviews of the latest console technology.

About Pinnacle Software

Pinnacle Software, a Division of Pinnacle Entertainment Ltd, has forged the way as a leading UK Distributor, revolutionising the Games industry by creating the exclusive software distribution model for this territory in 1992. The organisation has remained innovative&flexible since its inception, using its extensive experience of the software industry and understanding of the full retail spectrum, to provide an end to end sales, marketing, distribution, production&licensing service for its worldwide base of developer and publisher partners.

Pinnacle Software continues to maintain a complete UK&ROI distribution service for publishers and developers alike, penetrating a wider retail audience than any of its competitors due to the breadth of product available throughout the Pinnacle Entertainment group, including software, music, DVDs, accessories, books, trading cards, and merchandise.

Visit www.pinnacle-software.co.uk for further information.

Pinnacle Software Sales Contact: Gerry Whiteside

Email: gerry.whiteside@pinnacle-software.co.uk

Pinnacle Software Marketing Contact: Oliver Birch

Email: oliver.birch@pinnacle-software.co.uk

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, Guinness World Records has developed its annual book into an international phenomenon published in more than 100 countries and 37 languages.

Visit www.guinnessworldrecords.com for further information.


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