Press release: iamagamer, female protagonist game jam

July 8, 2013

This weekend: Jammin’ for Change--150 Vancouver Game Developers, Designers, Artists, & Students Come Together to Challenge Gender Stereotypes in Gaming

Vancouver, B.C.– This weekend a new organization, iamagamer (“games for all, by all”) will challenge the prevailing opinion that video games are for guys and that games with strong, female lead characters will not sell, as observed in a recent Gamasutra article. The goal is to send a message that such male-centric views are not only incorrect, but have a negative impact on the industry as well as reinforcing gender stereotypes.

The event is an intense, 48-hour collaboration bringing together game developers, designers, artists and students in the creation of games from scratch.  Starting Friday at 6pm, 150 people will descend on the Centre for Digital Media, in Vancouver, BC, while more still will join remotely from around the world from as far away as Brazil, UK, and Australia.  In addition, three other official jam sites have now been created in San Francisco, Denver and Boston.  

This will be iamagamer’s first jam, which organizes game jams around social causes. The organizers seek to create a fun, collaborative, energy-filled opportunity for individuals in the video-game industry and beyond to come together around a common cause and create something that they believe in.

For more information about iamagamer and the upcoming game jam, please visit:

For more information about the motivations underlying the jam from the founder and organizer, please visit:

For the Gamasutra article referred to above, please visit:

Visuals:                      More than 150 game designers, digital media artists, gamers and                            visionaries in one room, working on projects in real time (48 hours isn’t                               very long to develop and complete a project!) passionate about equality                          in gaming. There will be lots of coffee, food and creative antics from the                          tired, but enthusiastic, participants. (There may even be participants                                snoozing.)

Interviews:                 Dr. Kimberly Voll, iamagamer Founder and Organizer and Senior                           Faculty, Centre for Digital Media.  (Kimberly will additionally be onsite                                and will facilitate additional interviews with participants for media.)

When:                         Starting July 14 at 6 p.m. with opening remarks, with jammers working                              through to July 16 at 6 p.m.  Finished games will be presented from                                    4:30p.m. - 5p.m. on July 16.


Where:                        Centre for Digital Media: 685 Great Northern Way

On-site Contact:       Kimberly Voll (778) 996-2235



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