Procedural Inc. Partnering with ESRI and NVIDIA on 3D Cities in the Cloud Procedural Inc. Joins ESRI's Business Partner Program.

SAN DIEGO– JULY 12, 2010 - Procedural Inc., the developer of the 3D city modeling software CityEngine, announces that it has joined the ESRI Business Partner Program as a Complementary Technology Provider. Participation in the program will create new opportunities for the two organizations to better serve customers with smart 3D city solutions based on GIS data and procedural modeling techniques.

The potential of the collaboration has been demonstrated in the Plenary Session at the 2010 ESRI User Conference in San Diego. Procedural and ESRI teamed up with NVIDIA to set up a pipeline for the creation, analysis and visualization of photorealistic 3D cities from 2D ArcGIS data. NVIDIA's RealityServer, which runs in GPU-based cloud computing environments, enables anyone to interact remotely with complex 3D cities on mobile devices such as netbooks, tablets or even the iPhone.

"Most municipalities around the globe use ArcGIS, and with CityEngine their existing 2D GIS data can be transformed into 3D representations. The combined power of ArcGIS and CityEngine will facilitate the advanced analysis, simulation and visualization of urban centers." says Pascal Mueller, CEO of Procedural Inc. "And after Rome Reborn, we collaborated again with the NVIDIA RealityServer team and are excited to show now an interactive photorealistic 3D visualization of Rotterdam running in a browser on one of the upcoming Tegra tablets."

Further information:

- 3D Rotterdam in the cloud: http://www.procedural.com/showcases/rotterdam.html

- NVIDIA RealityServer: http://www.mentalimages.com/products/realityserver.html

- ArcGIS 3D Analyst: http://www.esri.com/3d

Procedural Inc. | Technoparkstrasse 1 | 8005 Zürich | Switzerland

About Procedural Inc.

Procedural Inc. is an innovative software company located in Zurich, Switzerland, and is creator of the world’s foremost procedural urban modeling technology. With CityEngine, Procedural Inc.’s graphics experts have developed a radically different 3D application that allows professional users in urban planning, architecture, GIS and entertainment to efficiently create smart 3D cities.


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