London, England, August 9 th 2012: On the eve of Europe’s largest computer games conference, new data from London tech startup Playmob shows that getting charities involved in games can generate a 300% increase in IAP sales.
Playmob provides game developers with a really clever, and surprisingly cool, means of monetising their games and increasing player engagement. Since September 2011, charity relationships in games created by Playmob have not only raised significant funds for the causes involved, an analysis of the data from these campaigns revealed that in-game sales increased three-fold when they were running.
Given the current market shift towards freemium and free-to-play business models, these findings are significant for game studios and their monetisation strategies especially; campaigns run through Playmob work on a revenue share between the charity and game studio, meaning that a 300% increase in IAP’s will have a direct, positive, impact on a game earnings during the campaign period.
Data also highlighted that non-payers were stepping over the spending barrier to purchase the charitable item, and continued spending within the game on full priced items. A big concern for game studios is conversion, and PlayMob have found a solution which not only makes business sense, but makes the world a better place too.
Playmob has been selected as one of UKIE’s exhibitor partners at GDC and Gamescom in Cologne next week, and will be showcasing their work to Europe’s gaming community. Jude Ower, PlayMob’s CEO, has a vision of the power games hold for the world, ‘we are currently at the beginning of this journey, and are welcoming others to join us in our quest to show the real impact of games’.
PlayMob will be at GDC Europe Expo Stand 156, and Gamescom Hall 4.2 at stand J-051 (UKIE Stand).
PlayMob is a London-based company founded in 2007 as a game development studio. But, in common with many highly-responsive organisations, they soon discovered a bigger and more significant purpose.
Their team found that online players not only enjoyed a higher level of personal satisfaction when donating to charities via the games they were playing. Indeed, they actually played significantly more.
By collaborating with charities and online players PlayMob have created partnerships that have benefitted all parties - the game players feel better about themselves, the developers make bigger profits and, of course, charities do significantly better too.
Their approach is, unsurprisingly, not rooted in altruism, but in a hard-headed commercial understanding of a complex market and how it operates. Sure they're good people but they also understand what makes good business sense.
So whether you’re a developer or a charity, why not let PlayMob and our platform do all the heavy lifting. Give them a call and they’ll take care of everything.
Pictures are available on request and members of our team will be available for interviews on request.