DALLAS, Texas– (February 1, 2010)– Public voting is underway for the Gamer’s Choice Award in the Indie Game ChallengeSM sponsored by the Academy of Interactive Arts&Sciences (AIAS), GameStop Corp. (NYSE: GME), and The Guildhall at Southern Methodist University. The Gamer’s Choice Award is one of more than $350,000 in prizes available to the 12 finalist teams announced today in the Indie Game Challenge. Visit between now and midnight CT, Feb. 18, to learn more about the 12 finalists and to vote.

Voters for the Gamer’s Choice Award will be entered into the Gamer’s Choice Sweepstakes, which offers a grand prize of a trip for two to Los Angeles to tour G4 studios, passes to attend a taping of the popular“X-Play” program, and a meet-and-greet with“X-Play” host Adam Sessler. The sweepstakes winner will be selected March 12.

The winning Gamer’s Choice Award team will be presented $10,000 on Feb. 19 at the D.I.C.E.™ (Design, Innovate, Communicate, Entertain) Summit being hosted at Red Rock Resort&Casino in Las Vegas. D.I.C.E. is an annual conference hosted by the AIAS dedicated to exploring approaches to the creative process and artistic expression as they uniquely apply to the development of interactive entertainment.

In addition to the Gamer’s Choice Award, the grand prizes and category winners of the Indie Game Challenge will also be unveiled at D.I.C.E. in an awards ceremony hosted by Sessler. The six non-professional and six professional finalists are eligible for more than $350,000 in prizes, including separate $100,000 pro and non-pro team awards, an SMU scholarship and more.

Complete details about the Indie Game Challenge, the Gamer’s Choice Award and the Gamer’s Choice Sweepstakes and the official rules can be found at


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