Pug Pharm Productions Inc. Announces Funding from the National Research Council of Canada Industrial Research Assistance Program

VANCOUVER, BC– August 5, 2009– Pug Pharm Productions Inc. (Pug Pharm), a Canadian online developer focusing on pure social networking games, announced today that it has received funding from the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP). This contribution, in addition to both technical and business-oriented advisory services provided by NRC-IRAP, will enable Pug Pharm to develop innovative games. The company’s strategic focus is on the intersection between social networking applications and online games– combining the best technical and design elements of both areas.

“As a Canadian start-up, this generous support from NRC-IRAP is integral to our growth and development. It allows us to build new and exciting technologies that will facilitate deep, rich online social networking experiences,” stated Steve Bocska, CEO of Pug Pharm.

Pug Pharm is committed to developing online games that combine the engagement of traditional video games with the technologies of social networking applications. Led by Bocska—formerly of Radical/Vivendi, EA/BlackBox, Disney Interactive, and co-founder of Hothead Games—Pug Pharm endeavors to leverage this combination into never-before-seen gameplay elements that appeal to global audiences.

“We are excited about the tremendous opportunities that are emerging with the convergence between online games and social networking technologies. We are looking forward to announcing specific games as they near launch,” continued Bocska.

NRC-IRAP works with small- and medium-sized Canadian firms, providing expertise and advice as well as potential funding in developing their innovative ideas. Financial assistance for this project is a direct result of the Government of Canada’s Economic Action Plan outlined in Budget 2009. For more information, please visit: http://www.nrc-cnrc.gc.ca/eng/ibp/irap.html

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc., is a privately held Canadian video game development company with a mandate to produce intelligent, compelling and cost-effective interactive entertainment built entirely upon a foundation of pure social networking gameplay. For more information, please visit: www.pugpharm.com

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For more information, please contact:

Jodi Regts

VP, Corporate Relations

jregts@pugpharm.com

604.831.5634


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