Pulse Interactive Partners With Spin3™ To Launch LottoSpin Mobile Gaming Platform For Lottery Providers

For Immediate Release:

Austin, TX. June 28th 2010. LottoSpin, a new mobile gaming platform which enables state lottery providers to launch their own mobile lottery service has been launched today, thanks to a strategic partnership between Pulse Interactive and Spin3.

LottoSpin enables players to purchase lottery tickets and collect their winnings on thousands of different mobile handsets, including the hugely popular iPhone ® , BlackBerry ® and AndroidTM devices.

The platform enables lottery providers to enter the mobile market and launch their own, wholly branded, mobile lottery service, as well as a number of other gaming titles and services created and provided by Spin3. LottoSpin will be available in the US on a state-by-state basis– thanks to the strategic partnership between Pulse Interactive and Spin3.

Pulse Interactive is a mobile gaming specialist. Founded in 2003, the company developed and published videogames titles worldwide before moving into the dedicated mobile gaming sector.

Paul Trowe, President and Founder of Pulse Interactive said,“For many people, smartphones and mobile devices have become their primary entry point to the Internet and online services. Allowing consumers to buy their lottery tickets online via mobile therefore opens the market up to a rapidly expanding audience all around the world. Pulse has a comprehensive understanding of the US lottery market. By partnering with Spin3’s market-leading technology and full-service offering, we have created the market-leading solution for everyone wishing to launch a mobile lottery in United States.”

Spin3 is a division of Spiral Solutions limited. The company is partnered with Microgaming, the world's leading developer of secure and regulated online gaming solutions.

Matti Zinder, Head of Spin3 said,“Lotteries have to work harder than ever before to compete for players and profits. Interactive lottery services represent the greatest opportunity for the lottery industry, with people becoming more connected than ever before. The extension of traditional lottery services to interactive platforms with LottoSpin offers an exciting new revenue stream and enables operators to reach a much broader audience of players.

“LottoSpin does not compete with or replace lottery operators’ existing systems and infrastructure. Rather it supports and integrates with their existing offerings, leveraging their brand and point of sale network. In addition, the solution enables operators to effectively analyse and manage their interactive lottery offering, providing them with a greater understanding of their players’ gaming habits and enable them to create bespoke offers and maximise their profits.”

LottoSpin provides complete control over every aspect of lottery ticket purchase, with age verification and real-time location-based transaction approval. Player data and personal information is held securely with Spin3’s patented SpinLoc system, which ensures that no sensitive information is stored on the user's mobile device.

The complete LottoSpin solution provides lottery operators with a robust back-office system, offering fully-customizable analysis and performance reporting, transaction processing and a 24/7 customer support centre for its mobile lottery offering.

LottoSpin is available now. Contact paul@pulseinteractive.com for more information.

ENDS

Notes for editors:

About Pulse Interactive, Inc ( www.pulseinteractive.com)

Pulse interactive is a mobile gaming and gaming specialist. Founded in 2003, Pulse has worked with many of the world's leading videogame developers and publishers. Now focused entirely on the emergent mobile gaming sector, Pulse is pioneering the creation of new mobile channels for lottery providers, gaming companies and brands.

About Spin3 ( www.spin3.com)

Spin3, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world's leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. The complete offering includes dynamic wireless real and play-for-fun casino systems, flash casino, marketing services and innovative technologies that push the interactive gaming industry to new frontiers.

Pulse Interactive Contacts:

Revolver PR

Brian Baglow

T: +44 (0) 7747 792247

E: brian@revolver-pr.co.uk

Spin3 Press Contacts:

Nelson Bostock Communications

Sohaib Ahmed or Tim Lines

Tel: +44 20 7229 4400

Email: sohaib.ahmed@nelsonbostock.com


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