"PUSS IN BOOTS" FACES JUICIEST CHALLENGE WITH FRUIT NINJA: PUSS IN BOOTS

Halfbrick Aligns with DreamWorks Animation and THQ to Create Fruit Ninja: Puss in Boots iOS Game Debut Trailer Now Available

BRISBANE, Australia - Oct. 7, 2011 - Halfbrick today announced it has joined forces with DreamWorks Animation SKG, Inc (Nasdaq: DWA) and THQ to combine the chart-topping Fruit Ninja iOS app with the upcoming DreamWorks Animation motion picture "Puss in Boots" in theatres October 28, to create Fruit Ninja: Puss in Boots. Adding Spanish and fairytale themes from the film to the core Fruit Ninja gameplay, Fruit Ninja: Puss in Boots features new modes and unlockable weapons and backgrounds. Fruit Ninja: Puss in Boots will be available on October 20 for $.99 for iPhone and $1.99 for iPad (HD).

"The fun and adventure of the Puss in Boots world lends itself perfectly to the core gameplay of Fruit Ninja," said Phil Larsen, chief marketing officer at Halfbrick. "We wanted to create something new and different for our fans while keeping the magic of Fruit Ninja intact, and we think Bandito Mode will keep even the most practiced players on their toes. It's totally rad!"

"This is a unique opportunity to combine one of the most popular animated cats of all time with one of the most popular games of all time," said Chris Hewish, head of global interactive for DreamWorks Animation, "and it highlights our commitment to working with the best talent in the world. I'm extremely pleased with how Halfbrick and THQ combined the authenticity of swordplay and the fun of fruit slashing."

Fruit Ninja: Puss in Boots features two new modes (Desperado and Bandito) and The Stash, filled with unlockable wallpapers and blades. A fresh take on Fruit Ninja's Classic Mode, Desperado Mode features new Magic Beans and enhanced waves and scoring. Developed exclusively for Fruit Ninja: Puss in Boots, Bandito Mode is a four-tiered challenge adventure where players must work through a number of increasingly difficult and varied slicing games. New "Puss in Boots" themed unlockable items available at The Stash include the Cat Cantina arena, the Firework blade and the Cat's Claw!

To check out the official Fruit Ninja: Puss in Boots trailer, visit: http://www.youtube.com/watch?v=YG6Zd_htZv0. For press assets, including box art and screenshots, visit:  

http://bhimpact.gamespress.com/product_page.asp?i=1235.    ;  

"Puss in Boots" will be available at theatres nationwide on October 28. For more information about the film visit: http://www.pussinbootsthemovie.com/.  

For more information about Halfbrick and Fruit Ninja: Puss in Boots, visit:

http://www.halfbrick.com. ;  

About Halfbrick

Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP® (PlayStation®Portable) system, the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls on Xbox LIVE Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE®Magazinefor three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 22 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, Calif., THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at http://www.thq.com.

Puss In Boots © 2011 DreamWorks Animation L.L.C.

THQ and its respective logos are trademarks and/or registered trademarks of THQ Inc. All other trademarks are the property of their respective owners.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to THQ's upcoming slate of games, and are based upon management's current beliefs and certain assumptions made by management.  Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing.  Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein.  Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements.  Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.     


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.